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19 Jan 2012
and the7stars pitch against the Kent-based incumbent, Media By Design, part of the full-service agency ...
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Lifeline: Unilever's media business
19 Jan 2012 | by Staff
April 1998 : For much of the last century, Unilever's media account was serviced in-house, then by Initiative. But by the time Alan Rutherford had been named Unilever's worldwide media head, in 1998, it had a more diverse roster, including Mindshare and UM as well as Initiative. November 2004 : Mindshare ...
Reckitt Benckiser sexes up the kitchen cabinet
10 Nov 2011 | by John Tylee
tradition of public service - his grandfather was a member of the Southern German parliament - when he ...
SC Johnson hands global ad account to BBDO and Ogilvy & Mather
29 Jul 2011 | by Sara Kimberley
fragrance and home cleaning. BBDO and Ogilvy Mather will service the SC Johnson business from ...
David Pullan takes Unilever role at Mindshare
12 May 2011 | by Jeremy Lee
Football Club, president of client services at Isobar and strategic marketing and brand development ...
Close-up: Will procurement-led roster lead to blander production?
08 Apr 2011
incentive to continue the arrangement," the head of TV says. But greater financial transparency is a good ... will be wholeheartedly involved in the process. Jorgen Bartsch, its vice-president, global marketing services, says ... -president, global marketing services, Unilever Q: Will production companies on the roster get guarantees of work ...
Unilever to create TV production roster
31 Mar 2011 | by Jeremy Lee
Jorgen Bartsch, Unilever s VP global marketing services, is leading the initiative, which will involve building a 15-strong internal team to manage the relationships. Bartsch stressed that Unilever s advertising agencies are involved in the process of selecting which companies it would work with in the future ...
Lynx recruits Kelly Brook for Excite digital campaign
23 Feb 2011 | by Mark Banham
including Pepsi Max, Sony and government information service DirectGov. Lynx debuted its advertising ...
Guerlain appoints Duke/Razorfish to global digital account
09 Feb 2011 | by Sara Kimberley
it aimed to enhance Guerlain's services, expand its creativity and promote the richness of the Guerlain ...
John Ayling and Associates wins Palmer's skincare media account
08 Feb 2011 | by Katherine Levy
The agency will work for the UK division of American skincare company ET Browne Drug Co, which sells Palmer's through high-street chemists, including Boots and Superdrug. The incumbent on the account was the full-service agency Pawson Media, which went into administration in December ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
