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Marketing spend to increase in 2012, indicates survey

marketing spend for the financial year has risen slightly for the first time since 2008/09 and marketing ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

to win back his ex-girlfriend using every possible Google service, enters the chart in 10th place ...

Campaign Viral Chart: P&G Olympics ad takes gold medal

recent viral success with a preview ad for its new Google Drive cloud-storage service, which was shared ...

TalkTalk seeks agency for YouView task

TalkTalk is looking for an agency to support its involvement in the YouView IPTV service, which...The appointed agency is expected to focus mainly on social media as a way to communicate that TalkTalk can deliver the YouView experience via its funding of the set-top boxes. Sources said the online activity will "position TalkTalk as the service that provides the everyday family with YouView ...

Campaign Viral Chart: P&G Olympics ad shared over 300,000 times

, to be shared 2.1 million times. A public service ad for US organisation Safer Sex For Seniors, showing fully ...

Tesco kicks off Blinkbox pitch

Tesco is looking for an ad agency to handle communications for its video-on-demand service Blinkbox....Its aim is to integrate the branding of Blinkbox with its own communications as the service takes ... year as part of its goal to expand its product ranges. The retailer introduced a service late last ... is currently expanding its service on to additional devices and platforms, including the Sony PlayStation ...

Virgin Media to interrupt Yeo Valley ad during Brit breaks

joint venture between Manning Gottlieb OMD and Goodstuff that launched last year to service the Virgin ...

PictureBox seeks CRM agency

PictureBox, the movies-on-demand TV subscription service owned by Universal Pictures, is seeking...On Demand Services at NBC Universal. It is understood that the appointed agency will be PictureBox ... . Virgin Media and Universal Pictures teamed up to launch PictureBox in 2009 . The service, which costs 4.99 a month, is also available of BT Vision, TalkTalk and TopupTV. Films on the service include 'Chaplin ...

2012 CES offers a glimpse into the future for brands

of possibilities showcased last week - and to understand the role of a device and the service design that sits ...

The Year Ahead for ... Technology

kinds of services changing our lives....-changing service to another. We fondly remember when BlackBerry first allowed for e-mail on the move or when ... and services that we know well will seek to become even more ingrained in our lives, ever-more useful and ever ... to witness how explicit search data and implicit social data will interact to create new kinds of services ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.