State-owned Bank of Scotland launches new identity
29 Jan 2010 | by Alex Brownsell
LONDON - State-owned financial services brand Bank of Scotland is launching a new TV campaign
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PRWeek Awards 2011: Financial Services
26 Oct 2011
, retailers and the payment industry. It also had to spark interest when the service had already launched ...
Financial Times unveils iPad app
12 May 2010 | by Daniel Farey-Jones
LONDON - The Financial Times has released details and a video demo of its iPad app, which subject
Government-backed Money Advice Service rolls out debut ad campaign
08 Jun 2011 | by Alex Brownsell
The Money Advice Service, a government-backed free information body, is rolling out a £4m campaign...The service, which launched in April, is funded by a statutory levy on the UK banking industry ... as helping them to understand the UK financial system. With an estimated 23 million consumers unaware ... Service as the country s leading information portal. Advice will be offered through its website, plus a ...
Public Service Broadcasting - is C4's plea for funding heard by the public?
27 Jun 2007 | by Vox pop
service remit later this year. The first stage will be internal and led by Andy Duncan, the broadcaster...be seen as a wise financial move because according to figures released by Ofcom last week, digital ... convinced that the case for public service broadcasting will endure. Andy Duncan responded by saying: This is an important transitional help that will underpin our public service contribution while we work with Ofcom ...
The Financial Bank 'effective savings' by Y&R Peru
10 Mar 2009
This campaign positions The Financial Bank deliberately as a small one who undresses
Thomson Reuters launches multimedia campaign with new agencies
14 May 2010 | by Maisie McCabe
LONDON - Financial information company Thomson Reuters has launched a multimillion pound global...Thomson Reuters appointed US ad agency Gardner Nelson to create the campaign highlighting the Insider news service, which gives businesspeople breaking news, insight and analysis geared around their individual needs. Communications agency Doremus was appointed to plan the media for the campaign, which ...
Zurich backs Connect offer
30 Jun 2009 | by Alex Brownsell
LONDON - Financial-services brand Zurich is to launch its direct insurance offering, Zurich Connect
NHS, health service recruitment
26 Feb 2009
The NHS recruitment ads, created by the now defunct D'Arcy, have made a welcome return to the airwaves. This spot focuses on the face of Jenny, scarred but still beautiful, while a soundtrack of an emergency room and the operation to reconstruct her face plays behind, and we are informed that some 75...
Virgin Holidays 'rockstar service' by MCBD/Elvis
08 Sep 2010
Virgin Holidays has launched the next phase of its 'rockstar service' campaign....The multimedia marketing campaign, created by MCBD and Elvis, includes TV, classified and display adverting, radio, online activity and PR. The TV spot stars the fictional band Danke Sch ns as it continues its post-tour/pre-studio chill out. The band members see Virgin Holidays service as a reflection ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
