STOP PRESS: Joined Up Communications joins banksidecentral
16 Aug 2002
FINANCIAL SERVICES: Joined Up Communications, launched last month by former Barclays head of PR
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Financial sector values range of R&E techniques
07 Aug 1998 | by JULIETTE GARSIDE
In-house departments in the financial services sector use a broad range of research and evaluation...In-house departments in the financial services sector use a broad range of research and evaluation (R&E) techniques and no longer rely solely on media evaluation and Advertising Value Equivalents ... &E findings are used at the highest level in financial services companies. In all cases senior management ...
Judge and Jury: Smoke got in BAT’s eyes when it came to tobacco truths - BAT Industries should give up trying to follow the old tobacco industry line, says Michael Craven, managing director of Market Access
04 Apr 1997 | by MICHAEL CRAVEN
with more cuddly products such as financial services through Allied Dunbar....with more cuddly products such as financial services through Allied Dunbar. Yet BAT chief executive ...
NEWS: Financial Dynamics outlines deal terms
20 Sep 1996 | by STEVE BEVAN
Financial PR firm Financial Dynamics has revealed details of its new deal with parent company BDDP...Financial PR firm Financial Dynamics has revealed details of its new deal with parent company BDDP, the French advertising agency. The deal follows the ending of earn-out agreements between ... . FD s new management structure includes a ten-strong board for the financial division chaired ...
Emap puts financial PR brief out to tender
18 Oct 2002 | by Holly Williams
and Magic - is pitching its financial PR business....Rogerson and incumbent Financial Dynamics. FD has handled Emap's relations with the City community ... may conclude by the end of the month. The financial comms brief is believed to centre around press ... strategies among UK financial audiences. Emap has seen mixed fortunes of late. Miller, a former editor ...
CAMPAIGNS: Cutting Cordiant down the middle - Financial PR
30 Jan 1998 | by IAN DARBY
In addition to acting as a financial PR adviser ahead of the demerger, College Hill stamped out gossip ...
STOP PRESS: Havas reports impressive financial figures
29 Sep 2000
Havas Advertising reported strong growth for the first half of 2000. Gross income was up by 38.8 per cent to pounds 2.96 billion and major account wins led to an increase in new business billings of 41 per cent. The figures do not include the acquisition of Snyder Communications.
City & Corporate: Adventis launches comms push ahead of flotation
18 Jun 2004
Marketing and advertising firm Adventis this week kicked off a financial comms offensive ahead of a...Oakmont, in 1997 and then moved into marketing services in other sectors, including the pharmaceutical and financial services industry. Phillpot told PRWeek the company would buy or form joint ventures ...
Ludgate snapped up by McCann-Erickson
07 Mar 1997 | by JOHN-PIERRE JOYCE
Advertising and marketing services group McCann-Erickson has heralded its intention to become a...Advertising and marketing services group McCann-Erickson has heralded its intention to become a global PR player with the acquisition of financial and corporate PR firm Ludgate Group. The deal ... perspective in the financial PR and investor relations field, said Weber. The company recently ...
MEDIA: MARKETING ON-LINE - Media sets its sites on fresh markets After its glorious arrival as the saviour of free speech, the internet is rapidly descending into the same sort of cut-throat battleground that exists in any commercial market.
29 Sep 2000 | by STEPHEN ARMSTRONG
The financial sites are struggling for users and content, travel sites battle for cheap seats...The financial sites are struggling for users and content, travel sites battle for cheap seats ... a cuttings service plus events diary for the day which can be e-mailed out. www ... . The site is divided into nine zones: consumer products, retail, leisure, service, advertising, below ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
