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Anthony Hilton: Why the customer is not always right

Every year, MORI polls financial journalists about their attitude to companies and plots the link

Market Research: Pick of the polls

woman can do while the football is on TV. October The Institute of Financial Services said that money ... , there are certain ways of getting polls wrong. Financial Times UK affairs editor Roger Blitz estimates that he ... , Blitz refers to the blatant plugging of corporate products or services and statistics that provide ...

Evaluation: Top of client agenda

agencies that support different areas of the business, such as legal, roadside and financial services ... 's clients, who include Motorola and Fujitsu Services, have adopted some form of analysis with the agency ... context. In practice, however, agencies are unable to offer a full evaluation service. 'There is a ...

Salary Survey: Industry on the rise

industry sector, technology and telecoms, to third place. Financial services and institutions continue ... to be industrial products and services, although increased business from the leisure and travel sector means ... risen slightly in the consumer and financial sectors too. There is demand for the best people ...

Opinion: Leader - Lessons to be learnt from agency data

credentials packs as they do into client service and delivery. That is the depressing conclusion of The Survey

Editorial: Brand value league proves PR's worth

of brand value is based largely on financial data and projected earnings from analysts. Critically, however ...

Opinion: Awareness of ethics means CR needs PR

by the Operating and Financial Review. But the tide may finally be turning. Recently I chaired probably the first ...

Public Sector: PR Store helps West Lothian find local volunteers

their views on public services.' Community councils were set up in Scotland in the mid-1970s as part of a ...

News Analysis: PR middlemen face changing role

. Creative Brief Launched in February, the online service allows clients to search a database of agency ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.