ING replaces Fosters for 2007 Formula 1 curtain raiser
02 Nov 2006 | by by Joe Lepper
LONDON - Financial services firm ING has replaced beer brand Fosters as the title sponsor
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BMW and Mini Financial Services to offer prize draw through NDL Group
07 Jun 2006 | by by Alex Donohue
LONDON - BMW Financial Services has selected NDL Group to develop its reward and loyalty scheme...anything more than continue to use the new products and services from BMW Financial Services." If you ... extend over a range of BMW's financial products, including its American Express credit card, savings ... Finance website , and Money By Mini homepage . Joe Pattinson, marketing manager at BMW Financial ...
Paper Round (26 July) - Which brands are advertising in the national press?
26 Jul 2010 | by Sarah Johnson
Financial services and car manufacturers fill the papers with offers today while Sky Sports ups its...The Independent to broadcast its mortgage fee deal. Renault advertises its added services for business fleets ... package but also pushing its full service of TV, broadband and phone. It has also announced a sponsorship deal with Channel 4. PlusNet meanwhile trumpets a recent award for its customer service ...
Direct mail volumes continue to fall despite financial rise
10 Oct 2006 | by by Daniel Farey-Jones
's figures contradict indications that financial clients have been cutting down on direct mail. Its survey ... to 77.78m in the second quarter of 2006. Julie Stephens, head of financial sector marketing at Royal ... their brand and create customer loyalty by educating their customers on their products and services, as well ...
Financial brands hardest hit in Interbrand's global survey
18 Sep 2009 | by Jennifer Whitehead
LONDON - Financial brands have taken a hammering over the past year, with internationally famous...According to the Business Week/Interbrand 2009 Best Global Brands Study, published today, American Express remains the biggest financial brand in the index, but it fell from number 15 to number 22, against ... but where they are spending it." As many financial brands have accepted public money, they are in less of a ...
Nissan promotes financial benefits of Leaf with ad campaign
17 Jan 2011 | by Alex Brownsell
Nissan has rolled out a national print ad campaign promoting the financial benefits of its new
Toyota to quit Formula One after poor financial performance
04 Nov 2009 | by Becky Charles
LONDON - Toyota is to pull out of Formula One as the company's financial situation deteriorates....The Japanese car manufacturer posted its worst-ever financial loss for the year to March and is tomorrow expected to announce further losses for the year to September. The Toyota team has failed to win any of its 139 races since making its F1 debut in 2002, but finished fifth in the 2009 constructors ...
Hitachi hands TV ad task to Loewy
08 Feb 2006
advertising work apart from a DRTV campaign for financial services company Central Capital last September. The Loewy group, most famous for its iconic Coke bottle design, is expanding into advertising services ...
Toyota named greenest brand in the world
27 Jul 2011 | by Gemma Charles
.67 -13.61 21 Allianz Financial Services 54.55 -0.13 22 Nokia ... IKEA Home Furnishings 49.32 -16.64 40 Santander Financial Services 49.26 -5.7 41 AXA Financial Services 48.39 -2.72 42 Starbucks ...
Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
be marked, for better or worse. More tellingly, this gap can also have a significant impact on financial...industries in business. An outstanding performer in the equally competitive financial services market ... for authenticity. Online brands dominate the top rankings in the travel market as they do in financial services ... average 6.44 6.63 0.19 Financial Services Top 10 Image Experience ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
