to remove filtersPaddy Power backs mobile service with TV push
18 Feb 2011 | by Sara Kimberley
Bookmaker Paddy Power is launching a humorous campaign to promote its smartphone betting service.
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Thomson Reuters launches multimedia campaign with new agencies
14 May 2010 | by Maisie McCabe
LONDON - Financial information company Thomson Reuters has launched a multimillion pound global...Thomson Reuters appointed US ad agency Gardner Nelson to create the campaign highlighting the Insider news service, which gives businesspeople breaking news, insight and analysis geared around their individual needs. Communications agency Doremus was appointed to plan the media for the campaign, which ...
Colgate is the most recalled ad at launch of measurement service Nielsen IAG
24 Feb 2010 | by Maisie McCabe
memorable of the last month, according to a new measurement service launched by The Nielsen Company today....The service, Nielsen IAG, aims to measure how engaged viewers are with TV advertising and programmes based on a panel of UK TV viewers. It has been devised to give advertisers and agencies an opportunity to change underperforming ads or place ads next to programmes which are more engaging. The first ...
Halifax's new campaign drops singing and dancing
09 Feb 2009 | by Caroline Lovell
in financial services and we have worked hard to ensure the new ads live up to the advertising heritage ...
YOU KNOW ADS, WE KNOW MUSIC
28 May 2010 | by Natasha Baldwin, Imagem Creative Services
and financially. Clients who appreciate the value and impact of a well-chosen track tend to be those open ... is the group director of synchs and creative services at Imagem Creative Services, the parent of Boosey ...
Lloyds TSB promotes Money Manager
01 Mar 2011 | by Sara Kimberley
Lloyds TSB is introducing an animated ad campaign to promote its free online money-tracking service...and outdoor. An online film has also been created to teach customers how to use the new service. Damon ... better, thereby empowering them to make better financial decisions." ...
AXA launches motor insurance brand with 'pavement rage' ad
01 Feb 2010 | by Alex Brownsell
into the direct insurance space. The financial services giant has previously focused on the broker market. AXA ...
Salvation Army fights cutbacks with emotional Xmas campaign
25 Nov 2011 | by Matthew Chapman
as it attempts to raise funds in the face of deep social service cutbacks....Television activity appeals for financial support by showing moving images of a war veteran, a young man spending his first Christmas on the street and a family living on the breadline. Sarah Bryan, Salvation Army head of individual giving, said: "After the social service cutbacks we ve ...
Nationwide revives Little Britain characters for TV push
14 May 2010 | by Alex Brownsell
foil for the common sense approach Nationwide has to financial services," said Boulton. "These ads are further evidence of our commitment to showing how our mutual model, combined with great service, and a ...
FT unveils global 'business at your fingertips' campaign
12 Apr 2011 | by Katherine Levy
The Financial Times has launched the next execution in its ongoing 'We live in Financial Times...and B2B marketing for the Financial Times, said: "This campaign underlines the FT's commitment ... of the 'We live in Financial Times' campaign include creative work pegged to the unveiling of the 2011 budget ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
