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B&Q seeks agency for financial services launch

of financial services products....The retailer is thought to have selected Clark McKay Walpole and RMG Connect to pitch for the business. However, four agencies were originally approached. The financial products are expected to be a partnership between the DIY retailer and HFC Bank, part of HSBC. CMW handles the direct marketing for HFC ...

INTEGRATED: INTEGRATED ISSUES; Is a revolution underway in financial services advertising?

an impact in the financial services sector is hard enough using big, above-the-line budgets, so in direct ... that the company needs a point of difference from the clutter of other financial services ads. She says: There is so much financial advertising, and you can t show the product because it s just a piece of paper ...

WCRS unveils friendly Fred for finance site

financial services company....financial services company. The agency has developed a full corporate identity for a client which ... to simplify jargon and make financial services more accessible. The brightly coloured images ... financial products for consumers. The company s first project is fredfindsmortgages.com, a site ...

L&G splits £10m creative between WWAV and CCHM

LONDON - WWAV Rapp Collins is to share Legal & General's £10m creative account with the financial...WWAV, the incumbent, has been reappointed and will handle the financial services provider's acquisition campaigns, while CCHM will work on its customer retention strategy. The move follows the appointment of Carat as L&G's media planning and buying agency last week. The £10m account had been held ...

Agencies line up to pitch for John Lewis

LONDON - John Lewis is talking to agencies about a brief to expand its financial services portfolio...direct marketing subsidiary Elvis. John Lewis first ventured into financial services in 2004 ...

M&G runs pitch for ISA launch mail business

M&G, the financial services company, is looking for a below-the-line agency to assume

Wesleyan appoints Partners BDDH and Brann for ads task

Wesleyan Financial Services has enlisted the services of Partners BDDH and the direct marketing...Wesleyan Financial Services has enlisted the services of Partners BDDH and the direct marketing ... . Our job is to create a unique long-term positioning in the financial services market. Long said the assurance group, which offers a wide range of financial products from pensions to endowments ...

B&Q seeks direct marketing agency

of financial services products....The retailer is thought to have selected Clark McKay & Walpole and RMG Connect to pitch for the business. However, four agencies were originally approached. The financial products are expected to be a partnership between the DIY retailer and HFC Bank, part of HSBC. CMW handles the direct marketing for HFC ...

OgilvyOne picks up Zurich Connect DM and digital account

LONDON - Zurich Financial Services has appointed OgilvyOne to handle the direct marketing...on the account. The agency will also redesign and build a new website for the service, which is to be fully ... soft-launch of its Zurich Connect service across Europe towards the end of last year. The service has ...

Hotline: Expenditure on direct mail falls by 5.6 per cent

mail by financial services companies.

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