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CAMPAIGN-I: News in brief

-to-business and business-to-consumer e-business solutions for the financial services industry. Felton will work across...The direct marketing agency Impiric has appointed an e-strategist. Ben Felton joins the agency from Blay's Guides, the financial information providers, where he was responsible for developing business-to-business and business-to-consumer e-business solutions for the financial services industry ...

market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any

no financial information) and the absence of sophisticated sales promotions also typify this market. While ... and formed a German-language news service in partnership with FAZ. Secondly, 'there is a continuous exchange ... for publishers with a fresh approach.' FINANCIAL TIMES DEUTSCHLAND After more than a year ...

market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any

no financial information) and the absence of sophisticated sales promotions also typify this market. While ... and formed a German-language news service in partnership with FAZ. Secondly, 'there is a continuous exchange ... for publishers with a fresh approach.' FINANCIAL TIMES DEUTSCHLAND After more than a year ...

Interactive television service appoints direct agency

service, Open..., after a competitive pitch against a handful of undisclosed agencies....service, Open..., after a competitive pitch against a handful of undisclosed agencies. The agency ... , Open... will begin to roll out the first national interactive services. These will include home banking ... appraisal of Open..., giving it a valuation of 1.23 billion. The report says that the service will have a ...

Interactive television service appoints direct agency

service, Open..., after a competitive pitch against a handful of undisclosed agencies....service, Open..., after a competitive pitch against a handful of undisclosed agencies. The agency ... , Open... will begin to roll out the first national interactive services. These will include home banking ... appraisal of Open..., giving it a valuation of 1.23 billion. The report says that the service will have a ...

WPP overtakes Omnicom as biggest marketing group

WPP last year registered the largest revenue for a global publicly listed marketing services...company in the rankings, which were compiled by Marketing Services Financial Intelligence. Despite ... of the full report, 'The Global Greats 2010', are available from Marketing Services Financial Intelligence . ... 's calendar year revenue from $10.7bn in 2008 to $12.1bn in 2009. View full table of financial results ...

Omnicom launches healthcare agency

- Omnicom Group has formed Accel Healthcare Communications under its Diversified Agency Services...- Omnicom Group has formed Accel Healthcare Communications under its Diversified Agency Services umbrella. The new agency, based in New York, will be a full-service advertising, medical education and brand development agency and becomes the tenth healthcare agency in the DAS US network. The new ...

Omnicom launches healthcare agency

- Omnicom Group has formed Accel Healthcare Communications under its Diversified Agency Services...- Omnicom Group has formed Accel Healthcare Communications under its Diversified Agency Services umbrella. The new agency, based in New York, will be a full-service advertising, medical education and brand development agency and becomes the tenth healthcare agency in the DAS US network. The new ...

Dove ads aim for women on the move

and motorway service stations across the country....and motorway service stations across the country. The washroom advertising blitz is a joint effort ... brand in the washrooms of every motorway service station in Britain and 80 of the UK's biggest ... -90 per cent of visitors use the washrooms. In addition, 400 million people visit motorway service ...

Regus calls review of its global media account

Regus, the office services supplier, is reviewing its international media planning and buying...The supplier, which provides business suites, temporary offices, meeting rooms and outsourcing services, currently uses MEC Manchester as its UK media agency. The shop has worked on the business since 2008. Due to expansion, Regus is reviewing its media requirements in the UK, Europe, the Middle East ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.