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AA calls digital review as ad shake-up continues

. Rapier currently holds the £50 million through-the-line financial services business, while Delaney Lund ... was originally split between Rapier, which handles financial services, and M C Saatchi, which worked on the AA's branding and roadside assistance campaigns. DLKW scooped the latter in February, leaving financial services ...

The World: Mumbai - MediaCom vies with Starcom for P&G account

and financial services. ...

Teletext unveils digital text service for ITV channels

LONDON - Teletext has launched a digital text service across the ITV family of channels in digital...The service launches on June 20 and allows viewers in Sky and Freeview homes to enter Teletext ... , said: "The digital Teletext on ITV service is now accessible, via the text button on the remote control, to viewers watching ITV programmes on any platform. This creates a more consistent and familiar service ...

And in the real world...Tesco, JJB, Barclays, house prices, music industry and more

is considering seeking a separate credit rating for its financial services arm to boost its expansion into the banking market. Source: Financial Times ...

AA kicks off £33m creative and DM pitch

with that of the financial services products division. Michael Cutbill, the long-term Saga marketer who took over ... director for AA Insurance Services, left the company in a restructure after the Saga sale went through ...

Channel 4 plugs public service output through St Luke's

LONDON - Channel 4 has handed St Luke's a brief to promote its public service output ahead...that £300 million should be budgeted for a new public service broadcaster to rival the BBC. Channel 4, which ...

Media: Video Networks adds London TV to its service

Video Networks, the owner of Home Choice, has added London TV to its service. London TV, which

Hotline: Online travel service Opodo reviews its account

The online travel service Opodo is reviewing its £3 million pan-European creative account

MBA lands consolidated £33 million AA task

s takeover of the AA by Saga, and the merger of the companies marketing function and financial services ...

Dare and i-level part company with the AA

s insurance and financial services, could inherit Dare s portion of the business, which includes web build ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.