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REVIEW: Marketing and advertising news in this week’s press

Lowe Howard-Spink has beaten Bates Dorland to the pounds 10 million Financial Services Authority...Lowe Howard-Spink has beaten Bates Dorland to the pounds 10 million Financial Services Authority task. Lowes campaign will target people who were mis-sold their personal pensions, urging them to claim compensation by responding to letters sent to them by their pension companies and direct ...

PERSPECTIVE: The needs of a client outweigh the need to win creative awards

financial services client 'with a huge chip on his shoulder, an ego the size of a planet and a profound...financial services client 'with a huge chip on his shoulder, an ego the size of a planet and a profound ... 's attempts to restore client trust. People who pay lip-service to their clients' needs but really just want ... should be creative achievement in the service of a client. With that in mind, hats off to all the winners ...

Annual: Top 10 posters

1. Financial Times, 'Financial Times'...Historically, bad economic conditions have produced potent art. We can extend that to ads in the case of this DDB campaign. The stripped billboards commanding businesses not to slash advertising budgets said as much about the fallout from the economic downturn as the entire contents of the Financial ...

CAMPAIGN DIRECT: BRIEFS

Victoria Wine is testing a home shopping service, called Cellars Direct, which is pitched...Services to independent financial advisers. The press campaign consists of six executions in financial ... Victoria Wine is testing a home shopping service, called Cellars Direct, which is pitched ... . The service is expected to roll out nationally next year. The Direct Marketing Association has ...

Advertiser of the year - Marks & Spencer

Confident, award-winning advertising has helped M&S stage a stunning financial comeback and restore...food and kidswear, to financial services. And although such calculations can be a bit "finger ... investment in product ranges, store design and customer service, and show faith in advertising's power to woo ... the recent financial results: "There's no point in promoting unless the product stands scrutiny -- you can ...

John Lewis in hunt for Greenbee shop

the service to a wider audience, using predominantly below-the-line channels. Greenbee was launched at the end of last year to extend JLP s offering to include selling financial services, travel and insurance ... was launched to promote the service. The review was instigated by Rick Jones, who was appointed as Greenbee ...

HOTLINE

Donald Seeley, True North s chief financial officer, is tipped to take over as chairman when Bruce...picked up the media planning and buying for the Financial Times s online service, ft ... Donald Seeley, True North s chief financial officer, is tipped to take over as chairman when ... Pear, the managing partner of MindShare Worldwide, has been promoted to client services director ...

Publicis Groupe and Microsoft form mobile marketing partnership

industry verticals: luxury, retail, entertainment, automotive, travel and financial services. The deal ...

UK adspend returns to double digit growth

, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...

PRIVATE VIEW

. Massow Financial Services must have picked an advertising agency that uses a lot of freelancers ... Exposure: National TV, cinema, press IVAN MASSOW Project: Massow Financial Services Client: Sania ... s face it. When two great financial institutions merge, it s mainly for their benefit ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.