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NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign

.20 Guardian for the first time, six months after it passed The Independent....cost to The Independent, which has fallen 36.7% over the same time frame to 117,084 copies (including ... 0.2%, while The Times is down 1% to 405,113 and The Daily Telegraph is up 1.6% to 596 ...

Marketing Guru on... keeping ahead of the youngsters

be the time for you to cross that threshold. A third approach is to fight back and move the goalposts. It ... established that the marathon time you can achieve at the age of 19, you can replicate right up to the time you hit 64. Yes, your times peak around the age of 27, but the slide back down lasts another 43 years ...

Betfair to knock rivals for the first time in campaign

Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing...The value-led campaign, created in-house, makes use of Betfair's new strapline, 'Don t Settle for Less', which is being rolled out across TV, print and online. The campaign marks the first time that Betfair has made direct price comparisons against its competitors, which include William Hill, Ladbrokes ...

National newspaper ABC figures for January 2012

In year-on-year comparisons, only the Independent's concise sibling, i, reported a rise in the quality section of the figures. The i overtook The Guardian for the first time with 243,321 copies , although its figure includes 47,145 giveaway bulk copies and there is a wide difference in cover prices ...

Rapp creative directors poached by Pulse

and Turner in 2006. The pair have worked on a number of financial clients, including Barclays and Mastercard ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

The Iron Lady and War Horse. Ads in the Financial Times, Daily Telegraph and Sunday Times magazines ... of the marque's advertising output prior to his appointment, he wasted no time in introducing a new creative ...

The joy of sex marketing

's Get it On at the same time , initially out of sync, to represent how the product can help couples ... for the first time - brands must beware, warns Jordan. ' It is easier to make an impact and get noticed by doing ... those needs. This category has been unsupported for a long time, but we are changing the way ...

Brands struggling to follow consumer journey online, finds IAB

of the IAB Search Council, told Marketing that new platforms, such as mobile, social media and real time ...

Google to launch 'own-brand entertainment hardware'

The launch of such a device would mark the first time Google has designed and marketed a consumer electronic device under the Google brand. Google has declined to comment on the speculation that was kicked off by a Wall Street Journal story . News of the device is based on a filing with the Federal ...

Tess Macleod Smith joins Net-a-Porter

at such an exciting time for the business and look forward to expanding our multi-platform brand offering ...

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