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Media ignore bulk of research reports, finds TLG

24 May 2012 | by Alec Mattinson

A new analysis of surveys and reports from leading financial and professional services firms has.... The Financial Times covered 15 per cent of the surveys and reports published by the top names in the UK ... and conclusions); and timing (resonating with a wider news agenda and fitting around editorial deadlines ...

Nike 'my time is now' by Wieden & Kennedy London

23 May 2012

Nike has drafted in some big names from the world of football, including Neymar and Franck Ribery, for its latest campaign.

Scout Media hires former Radio Times ad director

28 May 2012 | by Nick Batten

Andrew Mercer, former advertising director of the Radio Times, has joined Scout Media...Times, a position which also gave him shared responsibility for radiotimes.com. He has also worked ...

Facebook 'plotting ad-tracking system'

24 May 2012 | by Sarah Shearman

According to the Financial Times , citing a person familiar with the subject, Facebook could ... by Facebook's sales team to brands. Facebook did not respond for requests for comment at the time ... of TBG Digital, told Marketing at the time : "No one has worked out the value of a Facebook Page ...

Omnicom merges £60m Adam & Eve with DDB

24 May 2012 | by Jeremy Lee

and Financial Times , Benecol and Flora, and John Lewis and Harvey Nichols. Murphy said that, while discussions ...

Unilever partners with News Corp and Viacom for digital content

28 May 2012 | by Loulla-Mae Eleftheriou-Smith

, Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back to the early ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 2012

to the Financial Times sidestepping the Apple store to put its app serverside, or Innocent's 'Tweet and eat ...

Sorrell says Adam & Eve acquisition 'shows DDB needed some help'

28 May 2012 | by Arif Durrani

interpersonal dynamics going on there, which we didn t know how serious they were at the time." WPP's leader admitted the Financial Times had watered-down Ogilvy's remarks about him being an "odious little jerk ... , the former Saatchi Saatchi financial whiz kid turned global conglomerate leader, said that the defining ...

Arena Media nets global City Index account

25 May 2012 | by Nick Batten

City Index, the financial spread betting provider, has appointed Arena Media to handle its global...City Index claims to have ambitious growth plans for 2012 and has charged the agency with helping expand its customer base in its key markets. It is understood that Total Media has been the incumbent on the account since 2009 when it won a competitive pitch against Gotham Financial Services . Chris Armond ...

My Secret Work Weapon: My iPhone acts as an office when I'm out in the field

23 May 2012 | by Clare Baker, Marketing director, Absolute Radio

My secret work weapon is my iPhone; it's basically an all-round office that's with me all the time....From June onwards, I'm based in a festival field somewhere most of the time, so my iPhone helps me ... my valuable contacts and I can listen to any of our radio stations at any time through our apps ... back quickly. Before the iPhone I'd spend time waiting for faxes or for a bike to come with printed ...

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