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Y&R sells field marketing arm

International advertising agency Young & Rubicam has sold its field marketing business MML to the independent GSD Field Marketing Group.

Financial Times on the hunt for direct agency

LONDON - The Financial Times is on the hunt for a direct marketing agency following the appointment...25 years. It is expected to replace it with the line "We live in Financial Times". Earlier ...

Financial Times hands list management to RSA Direct

LONDON – The Financial Times has appointed RSA Direct to manage list rentals for its database...The company's data portfolio covers readers of the FT and subscribers to other Financial Times business publications across the UK, Europe, Asia and North America. Kate Amos, product manager at FT ... sales experience." Richard Gibson, commercial director at RSA Direct, said: "The Financial Times has ...

Protest movement hands out elaborate Financial Times spoof

of copies of a satirical replica of the Financial Times in London.

Active Investors newly available from the FT

LONDON - The Financial Times has released a newly created database of financially adept individuals...The list consists of subscribers to publications from the FT Group with a focus on investment, such as FT Active Investors. It also includes readers of WI Link, FT Annual Reports and the Financial Times ... ; they are responsive to all types of financial offer." If you have an opinion on this or any other issue raised ...

Direct: FT plots readers' food review work

The Financial Times (FT) is launching a campaign entitled 'Lunch with the FT 2008' in association

Tullo Marshall Warren lands FT DM account

LONDON - The Financial Times has appointed Tullo Marshall Warren to handle direct marketing...of We live in Financial Times . David Kirby, the FT s head of customer development, led the direct ...

FT unveils insert and email drive for Europe edition

LONDON – The Financial Times is to run an integrated marketing campaign across Europe to promote...of the Financial Times Group, said: "The Financial Times has seen rapid global expansion since we launched our ...

FT kicks off subscriptions campaign

LONDON - The Financial Times is this week rolling out a direct and digital media campaign to drive...for annual subscriptions. Press inserts in weekly consumer titles, including The Economist, Time Out ...

MEDIA: FT woos daily readers in pounds 3m ads drive

Financial Times is pumping pounds 3m into an autumn push through Delaney Fletcher Bozell...Financial Times is pumping pounds 3m into an autumn push through Delaney Fletcher Bozell to promote new editorial changes and the launch of a new weekend supplement. The campaign comprises posters, press, direct mail and possibly TV to support the FT s extended regional and specialist ...

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