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LinkedIn, the social networking site for professionals, reached a valuation of $8.5bn, compared to its $15.4m earnings for 2010, on the first day of trading in its shares.
LONDON - James Murdoch, chief executive of News Corporation in Europe and Asia, has underlined the media company's toughening stance towards online content aggregators, such as Google, ahead of The Times' paywall, which will be enforced in the coming weeks.
LONDON - More than 70% of market research agencies believe that the market research industry is being hit hard in the current economic crisis, according to a survey.
LONDON - Kadence is the only market research company to feature on the Sunday Times list of the 60 Best Green Companies, which rewards companies which reduce their environmental impact.
LONDON - Marketing services and PR group Chime Communications has revealed its first quarter pre-tax profits have grown by 18% to £4.8m.
After years of steady growth, UK ad spend is on the decline in 2009 but the news is not all doom and gloom. While online advertising will not see the meteoric growth it has enjoyed over the past few years, it is still expected to show marginal growth, as brands seek to shift their budgets into a more...
PARIS - French research group Ipsos has increased its full-year revenues by 5.6% to €979.3m (£876.8m).
How many of us have opted for the cheap option only to regret not spending that little bit extra -- whether that be on a washing machine, a car or a holiday? So often in life, the less your initial investment, the more you end up spending in the long term.
LONDON - The Times has been crowned the most popular newspaper brand among British businesspeople by a new Ipsos Mori poll published today.
LONDON - Direct marketing agency Millennium is launching a financial services directory targeted at older consumers.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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