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LONDON - Financial brands have taken a hammering over the past year, with internationally famous names such as Citi and UBS seeing the value of their brand slashed in half.
LONDON - From Marks & Spencer's Penny Bazaar to Hovis' epic century-spanning ads, a raft of brands are rushing to exploit their British heritage during the downturn. Their strategy has its roots in the assumption that consumers turn to brands they know and trust in uncertain times.
LONDON - The beleaguered on-trade is grappling with legislation and consumer cutbacks.
LONDON - Sunday's climax to the 2008 Formula One season was about as good as it gets.
LONDON - The Times is to combat declining circulation by giving away copies to customers of Waitrose delivery service Ocado.
LONDON - Growth in online spending slowed to 14.8% last month, down from 73.2% in September 2007, as consumers react to the credit crunch and curb spending, according to research.
LONDON - The recent round of bank nationalisations and stock market fluctuations has led consumers to turn to the internet to help deal with financial pressures, according to a report from online research firm Hitwise.
LONDON - The true impact of the credit squeeze has manifested itself in a dramatic decline in financial marketing spend.
LONDON - Neil Scaife has resigned as managing director of The Financial Services Forum after 10 months. Scaife, a former head of marketing at Post Office Financial Services, will join EHS Brann as board planning director. The Financial Services Forum has appointed Andrew Porter, formerly chief executive...
Olay has teamed up with The Times and Times Online to promote its Definity anti-ageing range to older women.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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