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Campaign Viral Chart: P&G Olympics ad shared over 300,000 times

A touching ad from Olympic Games sponsor Procter & Gamble has shot through the chart to take second place with more than 300,000 shares this week, but TNT Benelux's "dramatic surprise" retains the top spot.

Audi backs first Sunday Times iPad supplement app

News International is launching its first ever supplement app for the iPad edition of the Sunday Times, with exclusive brand partner Audi.

Nissan promotes financial benefits of Leaf with ad campaign

Nissan has rolled out a national print ad campaign promoting the financial benefits of its new electric vehicle, Leaf.

Toyota to quit Formula One after poor financial performance

LONDON - Toyota is to pull out of Formula One as the company's financial situation deteriorates.

Financial brands hardest hit in Interbrand's global survey

LONDON - Financial brands have taken a hammering over the past year, with internationally famous names such as Citi and UBS seeing the value of their brand slashed in half.

Tough times for car sales

LONDON - The automotive industry is having a year to forget. Sales of new cars for the year to date are down by nearly 4% on 2007, while sales in August fell a catastrophic 18.6% year-on-year, according to the Society of Motor Manufacturers and Traders.

The Sunday Times pens deal with Land Rover to promote latest Clint Eastwood film

LONDON - The Sunday Times has completed a deal with Land Rover to offer advanced screenings of director Clint Eastwood's World War II epic, 'Flags of Our Fathers', at 40 Vue Cinemas UK multiplexes.

Times Online agrees BMW sponsorship for The Knowledge podcasts

LONDON - The Times Online has agreed a 10-week deal with BMW to sponsor its The Knowledge podcasts, to coincide with the launch of the German car manufacturer's new 3 Series Coupe.

Direct mail volumes continue to fall despite financial rise

LONDON - The overall volume of direct mail sent during the second quarter of 2006 was 1.31bn units, down 1.6% on the same period in 2005, according to Royal Mail figures.

BMW and Mini Financial Services to offer prize draw through NDL Group

LONDON - BMW Financial Services has selected NDL Group to develop its reward and loyalty scheme for its BMW and Mini customers.

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.