All about ... Newsworks
31 May 2012
it by expanding into online and mobile platforms, albeit at the cost of heavy investment for less financial return ...
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Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ... and encourages the user to watch more than once. There is no time to overwhelm the audience. It has all ... ://viralvideochart.unrulymedia.com/chart_keyword/Ones_To_Watch_30-05-12?format=chartjs", chartDateRange: "all_time", background: "#FFFFFF", fontColor: "", ruleColor ...
How digital can turn a great story into a super-franchise
31 May 2012
Gardens Of Time, which is also now available as an app. Elsewhere, the recent launch of the interactive ... social game. It's undoubtedly an exciting time - both at Disney and across the wider industry as a ...
Katherine Levy: Advertising proves to be the big issue for connected TVs
31 May 2012 | by Katherine Levy
's time to start thinking about more creative ways for brands to get involved with connected TV, rather ...
Tracey Follows: You don't need a cape and mask to have a superpower
31 May 2012
, after they really thought about it, turned out to be everything from "secret agent subterfuge" to "time ...
Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
interaction 25 times during the 2012 Super Bowl); offer viewers free additional content; hold a prize draw ... -iron figures and have a service that works 99.9 times out of a hundred." Over the past two years in the US ... that second screen will be worth, but the technology works (most of the time). THE LOWDOWN Age: 43 ...
Why does adland need a new creative agency?
31 May 2012
. Creativity is a process. One that can take time to get results. The best solutions come from unfaltering ... inevitable consequence of how the industry has grown up over time, we can simply drop it. Best of all, we ... there has never been a better time to offer clients a credible alternative to the holding companies ...
On the Campaign Couch ... with JB
31 May 2012 | by Jeremy Bullmore
was the first time I became consciously aware of how creative reputations may be built not only through delivery ...
Will the Govt's comms strategy work?
31 May 2012
is that it has an awful lot of work to do over a relatively short period of time. What's more, it will have ...
Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
acknowledging at the time that, while French Connection's international and licensing businesses in North ... financial year PETER CORRIERI - Director, EPFD and an ex-head of menswear design at French ... credentials. There are the distinctive marketing campaigns, the long-time nurtured global distribution points ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
