Neil Jones joins Johnston Press as commercial chief
31 May 2012 | by Katherine Levy
at News International. He held this position for three years but left at the end of last year at a time ...
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Can Neil Jones help transform Johnston Press?
31 May 2012 | by Arif Durrani
little while longer - this time in the turbulent regionals. As the most high-profile casualty of News ... various consultancy stints slotted in around ski-trips, sky-dives and quality time with the family ... the man who once declared he "didn t want to have a mortgage by the time he was 40," has for the first ...
Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ... and encourages the user to watch more than once. There is no time to overwhelm the audience. It has all ... ://viralvideochart.unrulymedia.com/chart_keyword/Ones_To_Watch_30-05-12?format=chartjs", chartDateRange: "all_time", background: "#FFFFFF", fontColor: "", ruleColor ...
All about ... Newsworks
31 May 2012
it by expanding into online and mobile platforms, albeit at the cost of heavy investment for less financial return ...
Double Standards - 'Media agencies need to be comms specialists'
31 May 2012
the media landscape has become more complex, the demands on a client's time are as varied and extensive ... the better. - How has the relationship between client and media agency changed over time? The biggest ... client and media agency changed over time? Media agencies are becoming ever more important to help ...
Katherine Levy: Advertising proves to be the big issue for connected TVs
31 May 2012 | by Katherine Levy
's time to start thinking about more creative ways for brands to get involved with connected TV, rather ...
Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
interaction 25 times during the 2012 Super Bowl); offer viewers free additional content; hold a prize draw ... -iron figures and have a service that works 99.9 times out of a hundred." Over the past two years in the US ... that second screen will be worth, but the technology works (most of the time). THE LOWDOWN Age: 43 ...
Google's big debate on piracy, privacy and porn
31 May 2012
, unhelpful term that demonises fans, and that the laws in this area are hopelessly out of date. It's time ... has been trying to provide what we want before we know we wanted it for some time, with developments ... and appealing way, enhanced its global brand. Home time. Now, where did I park my autonomous car? Alex ...
Sector Analysis: Mobile
30 May 2012 | by Mike Fletcher
The iPad has sold at three times the historic rate of sales of the iPhone. According to the IAB Mobile ... purchase? Our financial clients focus on click-to-call strategies, so considerations include 'Is the dial ... . The questions, such as "Are you in the market for an HD TV?" enable advertisers to get data in real-time ...
My Media World: Matt Batchelor
30 May 2012 | by Jeremy King
distribution model. The one thing I can t stand in media is The lack of time we now have to produce our best ideas. Outside of work I spend my time Being bossed around by my little girl Darcey. She ... the media world I would Encourage everyone to collaborate more and to allow more time to develop great ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
