MS&L and Red land PR jobs for Microsoft Xbox
26 Jan 2001 | by JENNIFER WHITEHEAD
to be released. MS&L is also retained by games publisher Infogrames, where Fox was UK financial and corporate ...
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Harrison Cowley wins St George's Day ale account
23 Feb 2001
Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand, Bombardier English Premium Bitter. It is the first time the independent, family brewery has hired a PR agency. Harrison Cowley consumer director Alan Twigg will head the account, reporting to PR manager ...
MEDIA: What The Papers Say - PlayStation2 launch polarises the press
01 Dec 2000
at the busiest shopping time of the year' (Daily Star, 25/11). The pre-ordering system for PS2 may have ... of the launch the press were reporting a black market for the machines on the internet at up to three times ...
FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
interactive, says Evans. Calcom Group trained staff for the launch of Barclays new direct financial ... skills rather than their financial expertise and undertook an intensive training course designed ... message through to how you finish the call, while at the same time meeting the needs of the consumer ...
CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion
05 Jun 1998 | by MARY COWLETT
Launched four years ago, Cityscreen is a real-time text-based magazine, providing news...Launched four years ago, Cityscreen is a real-time text-based magazine, providing news ... , financial traders worldwide. Tactics In February 1998, Cityscreen worked with London ... . It is too early to judge the financial success of this campaign, but agency interest is definitely there ...
CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill
17 Apr 1998 | by JEZ ABBOTT
financial killing on its game. Objectives To increase sales through maximum media coverage ... pedestrians, so little time . Another highlight was a Carmageddon banger race, with a final shock ... ran stories with images. Time Out, Empire, Loaded, Esquire and Arena followed suit ...
CAMPAIGNS - Drivers given star treatment - Financial Services
10 Apr 1998 | by JENNIFER WHITEHEAD
of the survey would influence premiums (which they won t). The release was timed to coincide ... motor, insurance and financial trade magazines. Most coverage was quite detailed, laying out ... certainly achieved its aim of winning wide coverage for Touchline Insurance. The release was well timed ...
Platform: Co-ordinating the strategic advice ensemble - Strategic planners in PR need to be less nebulous in the service they provide if they want to gain client confidence, says David Michie
03 Apr 1998 | by DAVID MICHIE
looks as though it has been flown on more times than it care to remember? Is it an anorak? Or ... successful PR campaigns are built. In tandem with the massive financial growth of the PR industry ... activity. It s time we agree on what, we as PR planners, should wear ourselves. David Michie ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
are sent to the charity s solicitors for approval. When dealing with financial organisations for example ... to make its financial services more appealing to the consumer. In particular, it was concerned about ... . It was the first time St John Ambulance had appeared on TV as a brand and the benefits of an extensive PR ...
MEDIA: Why even MacKenzie might not save the Mirror
30 Jan 1998 | by MAGGIE BROWN
Last Saturday my children started tussling over the Mirror, the only time I ve ever seen them show...Last Saturday my children started tussling over the Mirror, the only time I ve ever seen them show any keen interest in any paper. The reason was simple. For the first time a British ... by this time next year. The good times are not going to last for that long. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
