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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Marketing Guru on... why meaningless brand surveys do not matter

30 Mar 2012 | by Will Harris

The heyday of the meaningless survey is over, writes Will Harris, so it's time for marketers

Social media: how your research can get the most out of the world's biggest focus group

23 Mar 2012 | by David Benady

-media monitoring to find out in real time how shows are received by audiences and check reactions to characters ... will have a major impact on marketing. 'In five years time, it will look radically different,' he adds ... researcher with a brain that is familiar with and understands a brand.' Real-time reactions One ...

Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

of the next decade . Since the banking crisis and ensuing financial meltdown of 2008, questions have been ... responsibility (CSR), it's starting to feel like a concept whose time has finally come. Industry sceptics ... environmental impact as a sign of the times, and also the early success of Marks Spencer s Plan A commitments ...

Marketers urged to tell the truth

12 Mar 2012 | by Arif Durrani

has become a brand's most powerful marketing tool, argues a timely new book about to make a splash

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Rolex, the luxury watch brand, has topped the Consumer Superbrands 2012 index for the first time..., said: "It is notable that in these difficult times, we are reaffirming our faith in many traditional ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

, which just isn't the case,' argues Hammersley. He believes the idea that consumers want to take time out of their busy lives to watch content or even co-create it spending time and money interacting with a brand ... you don't have time or money, these types of activities become in poor taste,' he adds. Indeed ...

Think BR: Learning from our failures

22 Dec 2011 | by Doug Findlay

earned it. The other 90% of the time you will be scratching your head and asking, "What did we miss ... and at other times they may only give you part of the puzzle. It takes considerable time, skill and effort ... . Clients often lack the time and resources to be able to do this. Market research agencies often lack ...

Market Research Agency of the Year: Brainjuicer

13 Dec 2011 | by Gemma Charles

in the study. This allows real-time feedback, enabling marketers to optimise campaigns as they progress ...

Ipsos completes acquisition of Synovate

13 Oct 2011 | by Emily Tan

with the people at Synovate and we re confident the two cultures will work together. We ve had a lot of time ... , the acquisition is a timely one for the Asia-Pacific region, said Liu. "In the past five years, the research ...

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