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Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Think BR: Looking at shopper marketing through a new lens

Price promotions have become the norm for some brands but it's time for them to embrace change...-store for 30k? It ought to be, what do we need to achieve and what s the best way to get it? It s time ... to be the year of the shopper . There s never been a better time to re-think your approach. Kerry Bateman ...

BT to sponsor 'London Live' Olympic entertainment events

of these bodies had responded to requests for comment at the time of going to press. ...

Forward Thinking Essays 2012: Access all areas, Martin Ryan, CPM (UK)

technology is enhancing this process, allowing immediate data access, anywhere, any time. We can present ... in-store on a daily basis. The delivery of real-time sales data is allowing field marketers ... technology that allows sales agents to show a film or run through web-based instruction tools at any time ...

Interactive: Twelve ideas for 2012

, which just isn't the case,' argues Hammersley. He believes the idea that consumers want to take time out of their busy lives to watch content or even co-create it spending time and money interacting with a brand ... you don't have time or money, these types of activities become in poor taste,' he adds. Indeed ...

Field Marketing Agency of the Year: CPM

-media platforms, including Facebook and Twitter, in a recruitment drive for the first time. COMMENDED ...

Field marketing: Your brand in their hands

in real-time and providing field teams with specific action plans for each store. It will also reduce the time between identifying an issue and discussing this with retailers.' Crucially, she insists: 'This ...

Brand Event Awards shortlist revealed

Exhibition at Clarence House Financial To be announced on the night FMCG Abbot Mead ...

Field Marketing League Table 2011

scale to their advantage while focusing on the products and consumers' needs, at the same time ...

Marketing's Experiential League 2011

at agency N2O. 'We're excited about the integration between real-time information layering, on ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.