Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
time to come. They ve got a good, relatively simple model that seems to have captured the world ... ? I don t see why not. Paul Polman, chief executive of Unilever, told us that he sees a time when ...
Thomas Cook fights back with major 'explore' campaign
08 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
it is unprecedented for a travel company to embark on such a wide-reaching campaign at this time of year, for us ...
VIDEO: Thomson and First Choice must 'stand for something', says TUI's Ellis
23 Feb 2012 | by Ben Hall
After a year in which ash clouds and financial instability rocked the travel industry, Ellis said adverts from Thomson, distancing itself from the troubled Thomas Cook, were released to "reassure customers Thomson was in great financial shape". "In a marketplace where you've got two brands ...
IHG training academy to create UK marketing jobs
22 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
in the UK at this time. "The IHG Academy programme allows us to join with local education bodies ... was welcomed by deputy prime minister Nick Clegg, coming at a time when the Government is trying to stimulate ...
Olympic hopefuls join Pantene campaign
30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The athletes will be added to Pantene's list of celebrity brand ambassadors, which includes Liv Tyler and Eva Mendes. This marks the first time Pantene has used athletes as ambassadors, and will include six Olympic gold medallists, many world champions and top-ranking women in swimming, tennis ...
Britvic and PepsiCo brands unite to support community projects
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
October. It features all the brands in the same TV ad for the first time, supported by radio, outdoor ...
Diet Coke updates Love it Light activity
11 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
' campaign returns for the fourth time in 2012 featuring the distinctive Diet Coke puppets. The campaign ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
, which just isn't the case,' argues Hammersley. He believes the idea that consumers want to take time out of their busy lives to watch content or even co-create it spending time and money interacting with a brand ... you don't have time or money, these types of activities become in poor taste,' he adds. Indeed ...
Marketing video report: Patrick Kalotis on how social media is transforming PepsiCo's relationship with consumers
08 Dec 2011
Kalotis explains how social media means his team can communicate with consumers in real time and how some PepsiCo brands thrive with consumer advocacy - amplified on social networking websites. To read the full interview pick up this week s issue of Marketing or read the profile feature online . ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
