Bauer's Heat to produce 'dual viewing' shows for Channel 4
29 May 2012 | by Maisie McCabe
the time and we're constantly looking to create new and exciting ways that bring audiences to, and engage ...
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Tess Alps to become Thinkbox executive chair
29 May 2012 | by Maisie McCabe
. Alps said: "I'm looking forward to spending more time with my TV. My planner is so full that going ... . It is the perfect time for me to take a step back." Follow Maisie McCabe on Twitter @MaisieMcCabe ...
Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
will they blame? Audiences will have an unprecedented choice of video experiences at any one time, from ... Games, in 2008, UK viewers used video on demand and red button technology to help overcome the time ... through its site. But this time the primary benefit may be setting one s own sporting agenda as a way ...
Northern & Shell to unveil £40.2m post-tax profit
28 May 2012 | by Daniel Farey-Jones
Financial results to be published by Companies House later this week are expected to show ... in 2010 according to its previous financial results . A spokesman said the increase was actually ... for 2011. In 2010 it reported a pre-tax profit of 30.3m, which was three times the amount it made in 2009 ...
Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
tournament will be shown on sister channel ITV4. It is the first time ITV has broadcast live tennis ... . It is the second time Drummond Central and Republic of Media have negotiated a sponsorship between bet365 and ITV ...
Bauer axes Q TV after nearly 12 years to make way for Heat TV
23 May 2012 | by Daniel Farey-Jones
on S minn. At the time of the launch of Q TV the circulation of the monthly music magazine, which was launched in 1986, averaged 204,014 copies. It had dropped to 113,174 copies at the time of the launch ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
at the time thought of the brand as "a middle-aged man in a bowler hat", we asked Inglis to describe how he ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
, as the kick-off event to the 'Summer of Euphoria', is the perfect time to engage our consumers." Mooge said ...
Steve Alexander to leave Channel 4 after 20 years
21 May 2012 | by Maisie McCabe
will all miss Steve immensely, and hope he pops back in to give us his many pearls of wisdom from time to time." It is not known whether he will be directly replaced. A spokesman for Channel 4 said incoming ... the time has come to hang up my calculator, move over and let someone else have a turn. "I'm proud ...
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
Post said BA was at the "top of its game in the 90s", a time when its motto "the world's favourite ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
