Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
, as the kick-off event to the 'Summer of Euphoria', is the perfect time to engage our consumers." Mooge said ...
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Think BR: Accessing the Olympic pound
29 May 2012 | by Rosie Merrell
Many eyes in the UK are currently focused on the retail sector. As the most visible barometer of consumer confidence and a tangible indicator of the economy as a whole, the act of stimulating retail sales is key in times of recession. Another aspect of this sector is soon to attract eyeballs ...
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
Post said BA was at the "top of its game in the 90s", a time when its motto "the world's favourite ...
Ocean Outdoor in £35m management buyout
17 May 2012 | by Maisie McCabe
Outdoor management team with minority stakes in the business include: Stephen Joseph, chief financial ...
My Media Week: Henry Daglish
09 May 2012 | by Mike Fletcher
flashing red light on my BlackBerry, I have no time to play on my new iPad. I have the delights of breakfast with Pedro Avery, our MD. We're discussing plans for the week ahead. Most of the time, this takes ... Craze (group chief executive of Havas), this time at the Ivy Club (his favourite place, but one that I ...
Clear Channel Outdoor losses widen as UK billboard revenue declines
04 May 2012 | by Maisie McCabe
: "Clear Channel Outdoor Holdings has the financial strength and global assets to continue to deliver ...
LoveFilm founder launches digital outdoor network for businesses
18 Apr 2012 | by Nick Batten
The network aims to deliver a mix of live content and digital full-motion display advertising. Content is updated in real-time and includes global and national news, financial and sports up-dates, weather and travel information, in addition to localised information relevant to audiences within ...
TfL blocks 'gay cure' bus campaign flagged by CBS Outdoor
13 Apr 2012 | by Maisie McCabe
." It is not the first time bus ad campaigns have caused controversy. The Outdoor Media Centre (then known ...
Media Bitch's Diary 12 April
12 Apr 2012 | by Media Bitch
. Neil Skinner from the Harrow Times called the Pogue Traders "Absolutely Brilliant!" while Andrew Ranken ... seen". Until next time my little Irish-types. Bitch xxx ...
Trend report: Outdoor targets the business traveller
11 Apr 2012 | by Ben Bold
, they are ubiquitous. Their virtues are legion: crystal-clear resolution, an ability to carry animated ads and time ... of production lead times, they can now be more responsive than newspapers." While digital screens are clearly ... interactive tools, is set to become a boon for UK out-of-home companies, not least in time for the increased ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
