Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers
01 May 2012 | by Rachel Barnes
is often ahead of us. They are developing markets at an accelerated pace. At a time when consumer ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
, irrelevance and condescension. From the consumer's point of view 'advertising' embraces any time anybody ... . (George Bernard) Shaw said "Sorry to write you a long letter. I haven't time to write you a short one ... reduced.' Thus, according to GfK Roper UK, consumers are spending more time researching purchases than ...
P&G marketing chief urges 'do and learn' experimental culture
22 Mar 2012 | by Staff
Speaking at last night's (21 March) WACL dinner in London, Pritchard outlined the FMCG giant's strategy to develop "lifelong, one-to-one relationships in real-time with every person in the world" in particular the need to experiment to reach consumers in a new digital and mobile environment. He said ...
Tesco embarks on hiring spree to boost customer service
05 Mar 2012 | by Matthew Chapman
Tesco claims it will create 20,000 full-time and part-time jobs in the UK in the next two years
Editor's Comment: Cameron's broadside merely a smokescreen
01 Feb 2012 | by Noelle McElhatton
that gambling faces the same fate as tobacco? Brands beware: this is not the time to be defensive. Engaging ...
Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
was joining a business that's growing, particularly in these difficult economic times.' Subway made its UK ... -recession plan to reach '2010 stores by 2010' made for a snappy sound bite but died a death once the financial ... time to highlight that there is more to the brand than foot-long subs filled with meat and cheese ...
P&G asks Facebook to 'like' clean water programme
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign marks the first time CSDW has used Facebook as a marketing platform. For every "like" from a consumer on the dedicated CSDW page , P G has pledged to donate one day's worth of clean ... the purification packets, marking the first time in more than a century that P G has put its corporate name ...
Britvic and PepsiCo brands unite to support community projects
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
October. It features all the brands in the same TV ad for the first time, supported by radio, outdoor ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
, which just isn't the case,' argues Hammersley. He believes the idea that consumers want to take time out of their busy lives to watch content or even co-create it spending time and money interacting with a brand ... you don't have time or money, these types of activities become in poor taste,' he adds. Indeed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
