Tributes paid to 'pivotal' IDM founder Derek Holder
16 Feb 2012 | by Daniel Farey-Jones
senior practitioners to make the time to share their experiences and insights with junior marketers ...
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Taming the data deluge
05 Apr 2012 | by David Benady
collection, Maurel says some governing bodies are using real-time data to build their popularity. British ... handle. 'Structured' data - such as till receipts showing items purchased, times of day, quantities ... accordingly. A crucial step is ensuring both types of data are gathered and acted upon in real-time ...
Tesco must find a new role for Clubcard
15 Feb 2012 | by Alan Mitchell
, but over time, diminishing returns set in. The first time you act on a new insight into pricing or promotions, the benefits can be big. As time goes on, though, the major new insights grow rarer ... has lost their job, to cash-rich professionals who have never had it so good in a time of low interest ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...
EC proposes data fines of up to 2% of global turnover
25 Jan 2012 | by Daniel Farey-Jones
will have terrible financial consequences to UK plc." One of the DMA's concerns is that the current draft ...
Nick Ellsom leaves PHD for OMG's Annalect
23 Jan 2012 | by Daniel Farey-Jones
and creative successes, which Nick has overseen in his time at PHD." Follow Daniel Farey-Jones on Twitter ...
TAG Heuer switches CRM strategy to boost sales
19 Jan 2012 | by Matthew Chapman
their watches, once a particular time period has expired. The 100,000 customers on the TAG Heuer database ...
European Commissioner backs 'right to be forgotten' data reform
06 Dec 2011 | by Daniel Farey-Jones
departments. According to a Financial Times report yesterday , the proposals currently include fines of up ...
Demand side platform Turn gears up UK operations
22 Nov 2011 | by Daniel Farey-Jones
setting up its own trading desk in the next couple of years. Turn's DSP enables real-time bidding ... of response to ad exchanges for real-time bidding in Europe, Turn built a data centre in the Netherlands ...
Keep public onside amid opt-out countdown
10 Nov 2011 | by Daniel Farey-Jones
the industry extra time to address the complexities of the new rules of obtaining consent for installing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
