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The Economist develops ad network Ideas People

part-time rep to two full-timers at the end of the month, as the publisher seeks to diverse its ... which specific sites they buy, and real-time bidding is not an option. Pere acknowledges the growing ...

Taming the data deluge

collection, Maurel says some governing bodies are using real-time data to build their popularity. British ... handle. 'Structured' data - such as till receipts showing items purchased, times of day, quantities ... accordingly. A crucial step is ensuring both types of data are gathered and acted upon in real-time ...

Think BR: A left brain, right brain look at data in marketing

data can be highly effective and more important than the information itself. Real-time participation ... for nominees in real-time. And, globally, Footlocker created Sneakerpedia , a fan-driven database of every ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

EC proposes data fines of up to 2% of global turnover

will have terrible financial consequences to UK plc." One of the DMA's concerns is that the current draft ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

- to ensure that it both inspires engaging creative work and enables real-time conversations with customers....if it is driven in real-time by data, and that can happen only if the data is there and 'knows who it is talking ... , at the right time - in real-time. Gone are the days of overnight batch-processing: this is the age of data ... free beer at half time. It should send the fan a message afterwards to check they enjoyed the drink ...

Levy's Weborama launches JV with Hi-Media

and agencies. Financial details of the deal have not been released, though it is believed ...

Think BR: Taking the guesswork out of online targeting

is how to match the right content or offer, with the right visitor, at the right time. For advertisers ... advertisers want to see a positive yield from the time, resources and money they put into their advertising ... precise audiences, based on a consumer s online actions and activity over a specified period of time ...

European Commissioner backs 'right to be forgotten' data reform

departments. According to a Financial Times report yesterday , the proposals currently include fines of up ...

How to join the social club

, but the quantities of real-time data they generate are greater, more unstructured and less controlled than most ... design that will be used on its rental cars. 'Our customers spend most of their time online, which ... stalker by contacting them at inappropriate times with inappropriate messages.' Getting to grips ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.