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Energy industry to increase transparency over best deals for customers

Customers of EDF, British Gas, E.ON, SSE, Scottish Power and Npower will also be offered the best tariff if their contract comes to an end, and if they contact their supplier at any time to ask ... . The proposals come at a time when the Government faces pressure to do more to help people, whose living ...

Taming the data deluge

collection, Maurel says some governing bodies are using real-time data to build their popularity. British ... handle. 'Structured' data - such as till receipts showing items purchased, times of day, quantities ... accordingly. A crucial step is ensuring both types of data are gathered and acted upon in real-time ...

Royal British Legion to revamp communications programme

The charity, which provides financial and social support to members of the armed forces, has appointed customer publishing agency John Brown to handle the task. It wants to showcase its lesser ... at The Royal British Legion, said: "Now is the right time to move forward and we firmly believe the new work ...

Historic Twitter data opens to brands

supplements real-time data analytics from their existing services, with historical data, to see how the Twittersphere reacts to information in real time or how it reacted in the past. The tool can aggregate ... , feedback on marketing campaigns, trends and indicators for financial or economic events, or research around ...

Tesco must find a new role for Clubcard

, but over time, diminishing returns set in. The first time you act on a new insight into pricing or promotions, the benefits can be big. As time goes on, though, the major new insights grow rarer ... has lost their job, to cash-rich professionals who have never had it so good in a time of low interest ...

Chrysler re-launches with £10m Super Bowl campaign

, said: "These are exciting times for Chrysler, which has seen great success for the brand in the States ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

- to ensure that it both inspires engaging creative work and enables real-time conversations with customers....if it is driven in real-time by data, and that can happen only if the data is there and 'knows who it is talking ... , at the right time - in real-time. Gone are the days of overnight batch-processing: this is the age of data ... free beer at half time. It should send the fan a message afterwards to check they enjoyed the drink ...

TAG Heuer switches CRM strategy to boost sales

their watches, once a particular time period has expired. The 100,000 customers on the TAG Heuer database ...

Halfords drops secret shoppers for customer feedback scheme

The retailer opted for its customer feedback technology, provided by Empathica, after trialling it at the same time as a secret shopper trial. Once it has drawn together enough feedback, it will build incentives into store managers' contracts in order to improve its customer service in line with its 'That ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.