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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

What digital marketers can learn from DM

other marketing techniques, as well as provide instant and detailed data on financial returns ... . 'Companies are spending less time emphasising how great they are and more time saying something relevant,' he ... executive UK of Wunderman. He attributes this to the low cost of email, which reduces the financial impact ...

Behavioural ads in Europe to be flagged by icon

providers, including traditional media owners BBC Worldwide, Financial Times, Guardian News Media ... BlueKai Cognitive Match CPX Interactive Crimtan Criteo datvantage Financial Times ... The Irish Times Tribal Fusion Telegraph Media Group United Internet Media ValueClick Media ...

Andrew Walmsley on Digital: Privacy is a case of respect

, and use a different one each time. Borrowing from spooks, you will have developed a 'legend ... procedure every time you want to send an email, there is no opt-out from the people we should really ...

PC World owner DSG found in breach of Data Protection Act

Eight completed credit agreements were disposed of in the skip. They contained customers' personal and financial data, and were found by the local authority's environmental health department. The Information ... training to follow them." DSG had not responded to a request for a comment at the time of publication. ...

Profitable, cost-effective and trusted B2B marketing

-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times ... -pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso ...

Marketing Direct: List Report 2009

's global financial meltdown. Long before the term 'credit crunch' entered common parlance, volumes ... , last year's banking crisis has hastened the decline. As financial services, once the engine propelling ... affected. 'The days of the large financial-services purchasers are over because cold data is just ...

New consumer protection laws that marketers should know about

away from particular contracts. Bodies such as the Financial Services Authority and the Consumers ... criminal offence to state falsely that a product will be available for only a limited time to elicit ... in the armoury against pester-power advertising. Substantiation requirements For the first time, UK laws ...

Information Commissioner calls for more data powers

of personal data were Google, Facebook, the financial services industry, and the travel and insurance sectors ...

Yahoo! and eBay to clamp down on phishing attacks

PayPal, which are used by fraudsters to harvest personal details to commit identity theft and financial...users put their financial security at risk by making their personal details available on their profile ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.