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Tetley reduces Tea Folk role in summer campaign

of a fresh approach that will introduce the strap-line, "Make time. Make Tetley".

M&S profits drop for first time in three years

financial year while underlying profit before tax was down to 705.9m from 714.3m. The retailer ... , which it began advertising as stand alone brands for the first time last year. The retailer has ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... have an African brand for the first time [MTN at number 88]. It s a reflection of how Africa has turned ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

time to come. They ve got a good, relatively simple model that seems to have captured the world ... ? I don t see why not. Paul Polman, chief executive of Unilever, told us that he sees a time when ...

John Lewis partners Kuoni for first 'shop within a shop'

like a natural step for John Lewis. People will be able to take time out from speaking to a personal ...

Think BR: In whom we trust

As consumers become increasingly concerned about their future financial security ... , cultural icons and environments that act as a security blanket in uncertain times. For example ... with the economy. It may be that during shaky economic times consumers are harking back to simpler, happier ...

Clinton-owned Birthdays brand to disappear from high street

Administrator Zolfo Cooper has announced all stores branded as Birthdays will close on top of approximately 200 Clinton Cards branded stores. Nearly 3,000 full-time and part-time staff will lose their jobs as a result of the closures. The store closures are being blamed on the burden placed ...

Industry view: Does M&S's new value food range hit the spot?

's Danielle Pinnington, managing director, Shoppercentric "In the boom times M S was developing a strong ...

Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Pepsi unveils first global campaign

The push will launch in the US on 7 May, with the timing of the worldwide roll-out, featuring musician Nicki Minaj s track 'Moment for Life', to be confirmed. The campaign aims to "capture the excitement of now" and will feature partnerships, digital platforms and events, including "pop-up, Twitter ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.