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Tesco pushes virtual clothes in small London stores

The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... to help us to reach new customers. The launch of the partnership comes at a difficult time for Autonomy ...

Campaign Viral Chart: Nike interactive ad nets first place

times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign ... . The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times and has been shared 23,573 times this week. Top of the chart last week, an ad for Copenhagen ...

Wispa 'time well misspent' by Fallon

The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...

Campaign Viral Chart: Musical flashmob plays its way to the top

A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way...'. Carlsberg's 'fan academy', featuring Brian Blessed, Linford Christie and Des Lynam, was shared 10,577 times ... commercial, starring Aerosmith's Steven Tyler, has been shared 4,436 times, despite Burger King preventing ... with Unruly , ranks ads according to the number of times they have been shared on Facebook, Twitter ...

Uefa ramps up digital presence in Champions League final run-up

website for the first time...., and Roy Makaay. The match will take place on at midday, local time on Saturday. The Foursquare campaign ...

Nike marketing boss attacks 'institutionally analogue' businesses

to green. Having just got off a plane, the most sedentary of times for global marketers, this lack ... multiple time zones, Olander and his co-author, AKQA founder and chairman Ajaz Ahmed, have distilled 12 ... in technology. At a time of information overload, are we at risk of a backlash against technological change ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

. The chart, produced in conjunction with Unruly , ranks ads according to the number of times they have been ... this week All time: 1,649,399 shares 2. Flash mob in the Copenhagen Metro by Makropol 43,769 shares this week All time: 53,366 shares ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

times and has inspired 49 blog posts since it was launched last week. P G's global Olympics ad remains in top position for a second week and was shared a further 299,153 times this week. Following a ... . Its latest ad, starring Aerosmith frontman Steven Tyler, was shared 23,280 times 5,633 more times ...

Campaign Viral Chart: P&G Olympics ad takes gold medal

22,831 times and enters the chart in tenth place. True to form, the ad was created in ... of times they have been shared on Facebook, Twitter and the blogosphere. Ads launched more than 30-days ... +Kennedy Portland 742,988 shares this week All time: 1,226,470 shares ...

Now is the time to capitalise on London's digital potential, says Boris

t take the progress over the past four years for granted. In tough times I stand by my business record ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.