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Facebook and Twitter target UK SMEs with adspend giveaways

's drive to get SMEs using its ad products comes at a time when the company is under intense pressure ...

Think BR: What brands can learn from start-ups

It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning...When start-ups like Instagram start selling themselves for $1billion, it s time to sit up ... access to a massive audience. It s a perfect storm for grassroots innovation. There was a time when ... and partners. It s time brands embraced the new and powerful generation of Zuckerberg-shaped CEOs by opening ...

Facebook 'plotting ad-tracking system'

According to the Financial Times , citing a person familiar with the subject, Facebook could ... by Facebook's sales team to brands. Facebook did not respond for requests for comment at the time ... of TBG Digital, told Marketing at the time : "No one has worked out the value of a Facebook Page ...

Malibu launches VIP-themed Facebook app as part of summer style activity

The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content, they receive VIP points and gain a "status" such as Malibu Mover and Shaker, Idol or Legend. The higher ...

Think BR: Advertising for the second-screen

of life as the number of mobile connections worldwide rises to an all-time high - in fact, within ... engagement time with a brand, giving people more information and a more personal interaction. All signs ...

Uefa ramps up digital presence in Champions League final run-up

website for the first time...., and Roy Makaay. The match will take place on at midday, local time on Saturday. The Foursquare campaign ...

My Media Week: Ellie Edwards

Monday I wake up at 6:15am my usual time after my husband gets out of the shower. With both of us working full time and with two small children, our morning routine is like military precision ... at lunchtime and then quickly grab a sandwich at my desk while catching up on The Sunday Times Business ...

Twitter's Dorsey named Cannes Lions Media Person of 2012

Dorsey to New York, where he began programming real-time messaging systems for couriers, taxis ... inventing Twitter in 2006, Jack Dorsey has, in an incredibly short space of time, brought to the world ... , chairman and CEO of Viacom and Gerald Levin, CEO of AOL Time Warner. Follow Arif Durrani on Twitter ...

Nike marketing boss attacks 'institutionally analogue' businesses

to green. Having just got off a plane, the most sedentary of times for global marketers, this lack ... multiple time zones, Olander and his co-author, AKQA founder and chairman Ajaz Ahmed, have distilled 12 ... in technology. At a time of information overload, are we at risk of a backlash against technological change ...

How social media is removing the barriers between corporate and consumer brands

,064 4474 259 (+58%) Consumer Goods 20879 12789 8090 (+63%) General Financial ... %) Consumer Goods 52102 47,865 4237 (+9%) General Financial 292 156 136 (+87 ... in the industrial, basic materials, healthcare, general financial, and real estate sectors. Of course ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.