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Now is the time to capitalise on London's digital potential, says Boris

t take the progress over the past four years for granted. In tough times I stand by my business record ...

SXSW: Five hot topics at SXSW Interactive

'. Facebook has encouraged brands to adopt this 'hacking culture' for some time; now Nike has jumped ... is a 'head feed'. This is my first time attending, but I've always followed it online. It's my Cannes ... Nightlife Exchange Project. It's my first time here, as I wanted to hear for myself what people ...

2012 CES offers a glimpse into the future for brands

things to different people but, increasingly, it has become an invaluable time to gather with clients ... in Las Vegas, which means exciting times ahead. William Lidstone is the executive vice ...

Think BR: It takes two to tango

ability to measure campaign success across media. A massive 40% of time online is spent on social, video ... . At the same time in the DR space we have the mind blowing prospect of a "display stock exchange" where real-time ...

How creativity takes centre stage at Google

of free Innocent smoothies)? For Vranakis, whose time in Britain hasn't eroded his Vancouver drawl ... (this time in California) had a field day working on. It came up with the memorable viral campaign "the ...

My Media Week: Ben Wood

our partnerships and their product road maps. Traditional media agency folk spend a lot of time ... the most of an hour or two of precious desk time, before heading out to Zuma for a celebration dinner ...

Online adspend hits £2.3bn as entertainment drives growth

consumers are spending more time using the internet as a "social and entertainment hub", which ... data showing that 25% of time spent online in the UK is on social networks. Phillipson said the fact social, gaming, video and portals now account for 49% of time spent online, makes the medium "very ...

View from the Valley: Ownership, not money, makes the Valley go round

. Last week, it paid a dividend for the first time - a very large dividend of which I received a very ...

FACT: Multi-channel customers are more profitable!

financial services customers interact with online and call centre channels. It s therefore vital ...

Think BR: In the digital world, 'test and learn' strategies are crucial

about new channels. This is crucially important because all these platforms are reducing the time ... behaviour. At the same time, media agencies will be looking for greater incremental value on behalf ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.