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The Economist develops ad network Ideas People

part-time rep to two full-timers at the end of the month, as the publisher seeks to diverse its ... which specific sites they buy, and real-time bidding is not an option. Pere acknowledges the growing ...

My Media Week: Ellie Edwards

Monday I wake up at 6:15am my usual time after my husband gets out of the shower. With both of us working full time and with two small children, our morning routine is like military precision ... at lunchtime and then quickly grab a sandwich at my desk while catching up on The Sunday Times Business ...

Now is the time to capitalise on London's digital potential, says Boris

t take the progress over the past four years for granted. In tough times I stand by my business record ...

Facebook confirms purchase of technology patents from IBM

Facebook over the alleged infringement of 10 of its patents . A Facebook spokeswoman said at the time: "We're disappointed that Yahoo, a long-time business partner of Facebook and a company that has ...

DataXu appoints Bruce Journey as international MD

. The appointment comes two months after DataXu acquired European real-time bidding specialist Mexad . Journey ...

Virgin Media to bring free Wi-Fi to London Underground for the Olympics

in time for the London 2012 Olympics....The Greater London Authority (GLA) has chosen Virgin Media to provide Wi-Fi across 120 underground stations following a year-long tender process against undisclosed companies. The Wi-Fi will roll out across 80 stations in July and will be free for a limited time during the summer. It will then be made ...

Morrisons to launch first supermarket magazine iPad app

and travel articles for the first time. Richard Lancaster, corporate marketing and operations director ... products and methods, to allow readers to cook along in real time. There will be 18 seasonal recipes ...

Industry view: How will the 'new iPad' change marketing?

for the device. Fogg said the announcement "is not great timing for the just launched PlayStation Vita ... " pretty neatly. It offers a significant improvement in display resolution, four times that of the previous ... . This technology from Senseg is the most exciting development I have seen in a long time. Let's hope the 4G beta ...

Industry View: Will Apple unveil an iPad 3 tonight?

as the leading home computer. Whatever today's announcement, it's time for brands to get serious about tablet ...

Adap.tv automates upfront online video ad buying

Adap.tv claims its platform, which can also be used for real-time bidding (RTB), saves time spent by media buyers and sellers on RFPs and allows agencies the ability to negotiate and execute upfront buys across hundreds of sellers at the same time. Sellers are pre-qualified on a variety of data ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.