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Tesco pushes virtual clothes in small London stores

25 May 2012 | by Matthew Chapman

The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... to help us to reach new customers. The launch of the partnership comes at a difficult time for Autonomy ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

18 May 2012 | by Sarah Shearman

was not pre-marketed and it was the first time many of them would have seen the service in advertising ...

A Continuous Conversation

17 May 2012 | by Ilicco Elia, LBi

an interesting case study. If I am reading the Financial Times, it knows who I am and where I am. It allows me ... into your brand in the first place. It is a picture that brands have fondly imagined for a long time. Now ...

A beautiful collision

17 May 2012 | by James Devon, MBA

relationships and financial value between 2000 and 2010 was the strong use of technology in order to be more ... . The best thing about my phone is MBA pays for the data allowance. In five years' time I hope ...

Let's get serious

17 May 2012 | by Tim Dunn, Isobar Mobile

For those of us old enough to remember, there was a brief period of time before the mass uptake ... sitting, metaphorically speaking, alone at the bar until closing time. The following points show how a consumer relationship should be built over time by a careful brand, and it is within these stages ...

One customer's journey

17 May 2012 | by Stephany van Willigenburg, Google UK

, so it was the confirmation e-mail that saved me. The train company could have saved me time if its ... was pulling out of King's Cross, a little voice in my head reminded me: "Now would be a good time to book a ... desktop users. That is in 18 months' time. This is why I am telling everyone about our www ...

Shopping for brands

17 May 2012 | by Gavin Crouch, JWT London

-edge promotions but, most of the time, their main opportunity is on-pack. Many brands have experimented with on ... initiatives will enable brands to deliver proper loyalty schemes for the first time, opening up a whole new ... . Apple could knock itself off the perch if it doesn't open up more to them. In five years' time ...

Now is the time to capitalise on London's digital potential, says Boris

25 Apr 2012 | by Boris Johnson

t take the progress over the past four years for granted. In tough times I stand by my business record ...

Think BR: How can brands harness the power of NFC?

23 Apr 2012 | by Christopher Smith

NFC has been hovering on the edges of consumer adoption for some time and brands are yet to take ... of communication that will link digital and physical spaces' interaction with brands. Financial services and mobile operators have had NFC on their radar for some time. Visa has run a wide range of trials ...

ISBA Conference: Mobile can become 'seventh mass media'

21 Mar 2012 | by Daniel Farey-Jones

be dwarfed by other media for a long time into the future. Even in 2016 it would still be 33 times smaller ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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