Sainsbury's squares up to M&S for summer marketing face-off
30 May 2012 | by Matthew Chapman
and insights at Sainsbury's, speaking exclusively to Marketing, said: "We spend a lot of time listening to our ...
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Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ... and encourages the user to watch more than once. There is no time to overwhelm the audience. It has all ... ://viralvideochart.unrulymedia.com/chart_keyword/Ones_To_Watch_30-05-12?format=chartjs", chartDateRange: "all_time", background: "#FFFFFF", fontColor: "", ruleColor ...
British Gas readies 'free swim' Olympic campaign
29 May 2012 | by Matthew Chapman
to enjoy spending time in the water during what promises to be an unforgettable summer." The television ...
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
=chartjs", chartDateRange: "all_time", background: "#FFFFFF", fontColor: "", ruleColor: "#CCCCCC", hoverBackground: "#F2F1EC ...
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
financial year while underlying profit before tax was down to 705.9m from 714.3m. The retailer ... , which it began advertising as stand alone brands for the first time last year. The retailer has ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
time to come. They ve got a good, relatively simple model that seems to have captured the world ... ? I don t see why not. Paul Polman, chief executive of Unilever, told us that he sees a time when ...
Brand barometer: Network Rail viral campaign reviewed
18 May 2012
://viralvideochart.unrulymedia.com/chart_keyword/Ones_To_Watch_16-05-12?format=chartjs", chartDateRange: "all_time", background: "#FFFFFF", fontColor: "", ruleColor ... A video promoting the release of the next Call of Duty game has been watched more than 17m times ...
BlackBerry looks to trump Samsung with NFC campaign
14 May 2012 | by Matthew Chapman
comments made by chief executive Thorsten Heins during a financial results call. Heins said BlackBerry ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
=chartjs", chartDateRange: "all_time", background: "#FFFFFF", fontColor: "", ruleColor: "#CCCCCC", hoverBackground: "#F2F1EC ...
Thomas Cook overhauls 2013 strategy to ease booking process
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
and they won't have to leave the brochure." The new brochures will also use QR codes for the first time ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
