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Save the planet marketing 'won't change consumer behaviour'

03 May 2012 | by Gemma Charles

in this direction still face such negativity, at a time when our whole industry is doing more than ever towards our ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

of the next decade . Since the banking crisis and ensuing financial meltdown of 2008, questions have been ... responsibility (CSR), it's starting to feel like a concept whose time has finally come. Industry sceptics ... environmental impact as a sign of the times, and also the early success of Marks Spencer s Plan A commitments ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

, which just isn't the case,' argues Hammersley. He believes the idea that consumers want to take time out of their busy lives to watch content or even co-create it spending time and money interacting with a brand ... you don't have time or money, these types of activities become in poor taste,' he adds. Indeed ...

EDF appoints Grey's Ingram to advise on strategy

12 Oct 2011 | by Matthew Chapman

to be as sustainable as possible. EDF Energy chief executive Vincent de Rivaz said: "We have said for some time now ...

Mark Cridge: A brand can only truly be green if its consumers are too

04 Aug 2011 | by Mark Cridge

than its own weight in emissions every single time. I don't know about you, but that sounds like a ... , I could just drink a little bit less. This time around, to my modest shame, after pausing ...

Adidas pledges to use 100% 'better cotton' by 2018

23 Mar 2011 | by Loulla-Mae Eleftheriou-Smith

operations over the long term. "At the same time, our environmental strategy creates a sustainable ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

01 Feb 2011 | by Staff

If you want to prove you are up there with the elite in marketing, it's time to submit your best work for consideration at the 2011 Marketing Society Awards for Excellence , in association with Marketing , and sponsored by BT. Over the past 26 years, The Marketing Society Awards have set ...

Climate Week signs up key sponsors for event

24 Jun 2010 | by Joe Thomas

by 60% by 2020. Climate Week is seeking a head of marketing and a full-time campaign team to drive ...

Electric cars face marketing short circuit

23 Jun 2010 | by Alex Brownsell

,' he says. It remains a difficult time for the automotive industry. Few sectors have suffered more ... market by 2020, automotive blogger Gavin Green believes that, for the time being, the products ... of financially savvy consumers who are ready to be swayed. 'After the early adopters, there is a bigger group ...

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