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of the next decade . Since the banking crisis and ensuing financial meltdown of 2008, questions have been ... responsibility (CSR), it's starting to feel like a concept whose time has finally come. Industry sceptics ... environmental impact as a sign of the times, and also the early success of Marks Spencer s Plan A commitments ...
The campaign marks the first time CSDW has used Facebook as a marketing platform. For every "like" from a consumer on the dedicated CSDW page , P G has pledged to donate one day's worth of clean ... the purification packets, marking the first time in more than a century that P G has put its corporate name ...
, which just isn't the case,' argues Hammersley. He believes the idea that consumers want to take time out of their busy lives to watch content or even co-create it spending time and money interacting with a brand ... you don't have time or money, these types of activities become in poor taste,' he adds. Indeed ...
hold the behaviour in place over time. This Lever is about reinforcing and reminding. Polman said ...
to be as sustainable as possible. EDF Energy chief executive Vincent de Rivaz said: "We have said for some time now ...
If you want to prove you are up there with the elite in marketing, it's time to submit your best work for consideration at the 2011 Marketing Society Awards for Excellence , in association with Marketing , and sponsored by BT. Over the past 26 years, The Marketing Society Awards have set ...
, to the audience at today's launch event, said: "Every time I watch a documentary something changes inside me. We ... matters ranging from the financial crisis to food security. Zeitz claimed the average Puma consumer ...
financial results. These state: 'The Findus Group intends to increase the investment in advertising, product ... it was time for a change,' he says. 'Findus is an organisation reshaping and redefining itself.' While his ... to point out mistakes he made during his time at the FMCG company, summarising his working mantra as 'never ...
by 60% by 2020. Climate Week is seeking a head of marketing and a full-time campaign team to drive ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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