IPC ramps up ad-funded games offering
03 Apr 2012 | by Nick Batten
market-leading Creative Media offering. "Bespoke games, when used at the right time in the right way ...
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Sector analysis: Customer publishing
04 Apr 2012 | by Mike Fletcher
investigates a sector that's keeping up with modern media times....dramatically to 52%, but, over that time, the term customer publishing fell away as well. As the branded print ... time for content marketing." Martin MacConnol, chief executive of content marketing firm ... 's Life Events financial planning website." The latest ABC figures for the magazine sector show ...
Jessica Gibson appointed as managing director of Seven
06 Mar 2012 | by Nick Batten
Martin as group account director and Dave Buck as financial controller. They join Brand Republic ... exciting time for Seven as brands increasingly recognise the power and value of content to deliver to the bottom line, so the timing to promote Jessica to MD is perfect. "Her extensive experience in newsstand ...
Storytelling still the key in a complicated world
31 Jan 2012 | by Toby Smeeton, Sunday
In fast-moving times, brands must regularly re-assess their approach, but engaging with consumers...channels, all of the time. Everything needs to be 'always on' because, as we know, consumers want ... , and they can change their preferences at any time. Real customer connection through storytelling, across ... valuable part of customers' lives - time. It does require a change of mindset, so that when a story ...
Tailored content hits the target
31 Jan 2012 | by Lynsey Barber
Clubcard holders and non-holders who receive the same content. There's more of a need to spend time ... misread. You need to spend the time and money looking at, for example, why there might be a peak ... competing for clients' budgets, time and accounts. Those of us who work on big clients with multiple ...
Building a bridge between brands and consumers
31 Jan 2012 | by Louise Pearce, Forward
at the right time from the moment they are pregnant through to their child's third birthday - whether it ... with timely offers on nappies.' One of the most successful elements of the programme is Mums' Choice - a ...
Brands and content: what's the story?
31 Jan 2012 | by Mark Lonergan, August Media
-heavy examples of brand vehicles: This Magazine for the online retailer Ocado is about time well spent ...
Customer Publishing Agency of the Year: Publicis Blueprint
13 Dec 2011 | by Nicola Clark
, which has invested time and effort in regular staff charity fundraising initiatives. Particular mention ... teams. The agency found time to scoop some important new-business wins, too, including McDonald ...
My Media Week: Keith Grainger
29 Nov 2011 | by Hayley Pinkerfield
financial meeting with our chief financial officer Phil O Connell, reviewing numbers for this year and plans ... agencies are helping our clients get time and attention with their customers across platforms. Keynote ... . Have a great time with our Royal Mail client who hits the dance floor, but there'll be no dance moves ...
Customer publishing: The evolution of engagement
04 Nov 2011 | by Nicola Clark
for timely, compelling content across a variety of platforms. In the age of earned media, content has become ... on meaningless KPIs,' argues one editorial director. At a time when marketing budgets are under scrutiny ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
