Manchester City in agency hunt to promote Etihad Stadium
22 May 2012 | by John Owens
in exciting times, not only for the club but also in terms of what the stadium offers. This weekend 60 ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
times), he lays out the case for 'Brand Man' (see box, below). His memo features a prescient phrase ... spent huge amounts of time polishing the finished article,' recalls Julie Bramham, who is now Western ... more time in meetings than in doing their jobs'. With media in a state of permanent revolution ...
Camargue founder Andrew Litchfield steps back from day-to-day role
21 May 2012 | by John Owens
and Andrew has been running it from the start, so we discussed it as a board and it felt like the right time ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
MARCHANT Brands here are under economic pressure: acquisitions bring cash and, with it, financial ... around sustainability and exporting of jobs in challenging ecological and economic times ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
to green. Having just got off a plane, the most sedentary of times for global marketers, this lack ... multiple time zones, Olander and his co-author, AKQA founder and chairman Ajaz Ahmed, have distilled 12 ... in technology. At a time of information overload, are we at risk of a backlash against technological change ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
marketing, adding that it was a long-term programme and not timed around the Olympics. In the US ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
Marketing Guru on... why meaningless brand surveys do not matter
30 Mar 2012 | by Will Harris
The heyday of the meaningless survey is over, writes Will Harris, so it's time for marketers
DataXu appoints Bruce Journey as international MD
20 Mar 2012 | by Daniel Farey-Jones
. The appointment comes two months after DataXu acquired European real-time bidding specialist Mexad . Journey ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
, at the same time, they ve been treating themselves by buying premium brands. This has left mid-price brands ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
