Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
, Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back to the early ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ... have an African brand for the first time [MTN at number 88]. It s a reflection of how Africa has turned ...
Vinnie Jones revealed as new face for 'Make Mine Milk' push
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
to come to an end in a few months time, we are looking to have as big an impact as possible with our last ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
and spending 70% of his time travelling, a schedule comprising a meeting with Marketing in the morning ... in the quarters, as you're managing the City's expectation on a quarterly basis. However, it takes time to build brands and connections with consumers. These are long-term investments, and any time we have been guilty ...
Brad Pitt to be new face of Chanel No 5
10 May 2012 | by John Reynolds
Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed on Twitter. The signing up of Pitt is thought to mark the first time that the perfume has been promoted by a man. Chanel No 5 was launched by the French designer Coco Chanel in 1922. The new ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
in this direction still face such negativity, at a time when our whole industry is doing more than ever towards our ...
Welsh rugby stars soften up with Dove Men+Care partnership
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
The sponsorship deal is an extension of Dove Men+Care's previous sponsorship of the Welsh Rugby Union's 2011 summer series of matches. No financial details of the deal have been disclosed. The Dove ... t it time for comfortable skin?". The campaign was one of the first in a series of marketing pushes from ...
Brand Manager of the Week: Lucy Green
02 May 2012
? Netball, reading, music, discovering new things/places and spending time with my family. If you weren ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
You've just woken up and already there's a critical text from the boss, ending with that most patronising of words: 'disappointed'. Your sense of powerlessness isn't helped by the commute to work, and the humourless jobsworth who takes you to task about your lapsed travel card. By the time you've stopped ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
