Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...
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Aviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
further leverage the strength of the Aviva brand across all our B2B audiences in the UK. Now is a time ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
, despite many confrontations. Every time the pair had been on the same list, the rival walked off ... international congress, held every three years. This time, the organisers have reduced the consideration set ...
Santander UK seeks to bring in lobbying help
23 May 2012 | by Matt Cartmell
, under a voluntary agreement with the Financial Services Authority. In January, Santander handed a ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ... have an African brand for the first time [MTN at number 88]. It s a reflection of how Africa has turned ...
Camargue founder Andrew Litchfield steps back from day-to-day role
21 May 2012 | by John Owens
and Andrew has been running it from the start, so we discussed it as a board and it felt like the right time ...
James Murray resigns from Fleishman-Hillard
18 May 2012 | by John Owens
comms, public affairs and financial services....Murray, who was came from RBS into the newly created role in November , is thought to have left the agency yesterday. It is not believed he currently has a new role lined up. At the time of his ... , said: We wish James all the best in the future. His move to Fleishman-Hillard followed time spent ...
PAA lands Investec private banking account
17 May 2012 | by Sara Kimberley
The agency won the new account after a pitch handled by Oystercatchers. Investec has not worked with a direct marketing agency in the past. PAA will be responsible for helping to expand the financial brand's private banking division with a big focus on loyalty marketing. Until now, the bank has ...
Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
-by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked ...
College Group hires Kreab Gavin Anderson's Rupert Trefgarne
14 May 2012 | by Alec Mattinson
College Group has continued the restructure of its financial PR business with the hire of Kreab...s natural resources team, reporting to managing partners of the agency and co-heads of the financial PR ... joined in 1999 from Financial Dynamics (now FTI Consulting). He has worked in the UK financial markets ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
