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Helen Edwards: Lies, damn lies and 'dataviz'

Times campaign for its Rich List supplement. Each ad is essentially a data-visual, in which famous ... York Times, is professor emeritus of political science, statistics, and computer science at Yale ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

at the discount airline operators (easyJet, Ryanair), financial services (Metro Bank, Barclays' Ping, Wonga ... : timing is vital - Wispa is back. NO - Louise Fowler, Business leader, brand and marketing, Co ...

NBA gets serious about cracking UK

2011, the New Jersey Nets and Toronto Raptors played twice in London, the first time a regular season ... - this time for Olympic gold - a major marketing push is under way, as its bosses aim to shake off its niche ... years' time? Our commissioner, David Stern, talks about having franchises in Europe, and we would ...

Young forced to grow up faster amid economic uncertainty

. At the same time, more teens are actually enjoying saving money - an increase of 7% in the last five years. Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ... years is that in 2004 two thirds of 11-19 year olds felt it important to have lots of free time to enjoy ...

Entertainment: Lappset happy with angry approach

Telegraph, The Times, Reuters, The Huffington Post, the Press Association and Metro International. Overall ...

Brand Manager of the Week: Malcolm Parkinson

learning to drive, only 10 times harder. You fly the plane, navigate, speak to air traffic control ... '. It connected with its target market. What is your all-time favourite slogan? Ronseal's 'It does what ... , who would you be? Sir Richard Branson. What makes you angry? People who waste my time ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... have an African brand for the first time [MTN at number 88]. It s a reflection of how Africa has turned ...

Think BR: In whom we trust

As consumers become increasingly concerned about their future financial security ... , cultural icons and environments that act as a security blanket in uncertain times. For example ... with the economy. It may be that during shaky economic times consumers are harking back to simpler, happier ...

Consumer: Lego builds brand quality at St Pancras

Kids performed to entertain station visitors. Measurement and evaluation Time Out declared ... Evening Standard, Metro, The Guardian and The Times, as well as The Sun Online. In total, the campaign ... , Sydney Herald, New Philadelphia Times and New York Daily News, among others. A feature on Titmarsh ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

MARCHANT Brands here are under economic pressure: acquisitions bring cash and, with it, financial ... around sustainability and exporting of jobs in challenging ecological and economic times ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.