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, Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back to the early ...
and spending 70% of his time travelling, a schedule comprising a meeting with Marketing in the morning ... in the quarters, as you're managing the City's expectation on a quarterly basis. However, it takes time to build brands and connections with consumers. These are long-term investments, and any time we have been guilty ...
in this direction still face such negativity, at a time when our whole industry is doing more than ever towards our ...
is often ahead of us. They are developing markets at an accelerated pace. At a time when consumer ...
'Hunter and bear's 2012 birthday party' is created by the same agency, France's Buzzman. It again presents people with a surreal world in which TippEx figures as a device for allowing different scenarios to play out. This time the user can travel through time with the pair by entering years ...
The balance between profit and purpose On the London 2012 Olympics Q: What financial ... with this from a financial standpoint because you cannot do good things unless you do well [financially ... 're also getting high public relations happening at the same time. And if you can combine that with TV ...
Speaking at last night's (21 March) WACL dinner in London, Pritchard outlined the FMCG giant's strategy to develop "lifelong, one-to-one relationships in real-time with every person in the world" in particular the need to experiment to reach consumers in a new digital and mobile environment. He said ...
. Back to top Technology gives people 24/7, real-time connections to everyone, and the power ... -to-one relationships in real-time with every person in the world. But achieving this vision requires some fundamental ... infrequently, to real-time "always on" brand building with ways of constantly engaging people to participate ...
"lifelong, one-to-one relationships in real time with every person in the world". He said: "Today ... efficient marketing . At the time, McDonald said that P G is using technology "to shift our spending from ... for technology s sake", but instead the way that P G aimed to engage with people in "real-time" and build brands ...
, and on the relationships within it." Edwards said that in "tough" financial times, redecorating is a "small change ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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