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Crisis comms - Toiletry industry body heads off scarestories

Coverage included articles in the Daily Express, The Guardian, The Times and Financial Times. Regional ... on the Daily Mail, and Simon Crompton, editor of The Times' Body Soul. A breakfast was attended by 25 ...

Avon drafts in support for breast cancer fundraiser

by appointing a PR agency to promote the initiative for the first time....Capella Communications is charged with spearheading the campaign from July to September. While Avon has raised funds for research charity Breakthrough Breast Cancer for the past 13 years, it is also tying up with rival charity Breast Cancer Care this year for the first time. Avon has asked ...

Marketing Communications: Emotional connection

for the first time. PR is particularly well suited to enhance the depth that provides all these campaigns ...

Campaign: Dove campaign a boost for real women - Marcoms

in the press, Lexis gave the Saturday edition of The Times exclusive access to images of the ad. It also ...

Media Analysis: Teen titles vital to cosmetics firms

're capturing teenage girls at a time when they're unsure about things,' says Warrick. 'We can advise them ...

ANALYSIS: Haircare brands vie for attention with use of PR

's time. 'It's a very, very cluttered market,' says Helen Newey, director of Good Relations's consumer ... of haircare PR is celebrity endorsement, especially in these celebrity-obsessed times. Timotei's PR agency ... full-time to be the face of the brand. 'In a market where you are fighting for space, not just ...

CAMPAIGNS: BDA secures supporters in fluoride vote - Lobbying

, Frank Dobson and Norman - now Lord - Fowler - wrote to The Sunday Times backing selective fluoridation ... months. Print coverage included The Times, The Independent, The Daily Telegraph, the Daily Mail ...

CAMPAIGNS: Clarke seeks new clientele for hair range - Consumer PR

appeared in the magazine and style sections of The Sunday Times, The Independent on Sunday, Evening ...

Four agencies on shortlist for Unilever Impulse brief

in around one month's time - would handle primarily media relations work, focused on the consumer media ...

INTERNATIONAL: Dior faces pressure over its new scent

for comment at the time of going to press. ...

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