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Healthcare: Gibbons to chair 'question time'

Question Time event this year.

Healthcare: Pfizer in crisis mode as Bextra withdrawn

Pfizer this week pledged 'transparent and timely' comms as it copes with the fallout of the US.... Pfizer UK told PRWeek: 'We are communicating with stakeholders in a factual, transparent and timely ...

Campaign: Charity calls for Govt action on cannabis - Lobbying

and paranoia for the first time as a direct result of using cannabis resin, and Professor Robin Murray, a ... , The Times, Sunday Express, The Sunday Times and Independent on Sunday. Other coverage included ... for The Times' Body Soul supplement says: 'Rethink was really on the ball. It pointed me in the right ...

Healthcare: C&W secures US brief for Rituxan

This is the second time in less than a year that the biotech company has replaced Ketchum with C W. Last September, C W picked up US briefs for Genentech's breast cancer drug, Herceptin, and colorectal cancer drug Avastin. C W already promotes Rituxan outside the US, where it is known as MabThera ...

Healthcare PR: In whose opinion?

intrigued many in the pharma comms sector. Sunday Times medical editor Lois Rogers and Daily Mail medical ... of opinion leaders as Hope and Rogers. The Times health editor Nigel Hawkes says: 'I would probably quote ... of the research that has been done and we have not got enough time to quote every conceivable expert,' he says ...

Profile: Medicine man - Simon Gregor, director of communications, MHRA

that for some time to come. RESUME 1996: Marketing and PR assistant, Grant Thornton 1997: Press office ...

Opinion: Pharma inquiry lacks understanding of PR

, of course, transparency. But, yet again, too much time seemed to be taken up explaining the basics of PR ...

News Analysis: Judgement day for Big Pharma

James - was questioned by MPs, alongside Hope, Sunday Times medical editor Lois Rogers, Lancet editor Dr ...

Healthcare Survey: Ghost writers under spotlight

to ensure transparency. For example, we require all authors to give a statement of competing financial ... physically had the time to do so.' Blackburn hopes the committee examining the issue will see ... range of topics and there is no way they would have time to produce so much (written research material ...

Healthcare Survey: Marketing Medicines

. But at the same time, GPs are facing ever greater time constraints as radical change across the NHS means ... in a timely way, confidence sales reps have in their products when discussing them with the GP ... the problems of the people in their waiting rooms. Providing appropriate collateral in a timely manner to put ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.