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Campaign Viral Chart: Nike interactive ad nets first place

times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign ... . The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times and has been shared 23,573 times this week. Top of the chart last week, an ad for Copenhagen ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... have an African brand for the first time [MTN at number 88]. It s a reflection of how Africa has turned ...

Campaign Viral Chart: Musical flashmob plays its way to the top

A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way...'. Carlsberg's 'fan academy', featuring Brian Blessed, Linford Christie and Des Lynam, was shared 10,577 times ... commercial, starring Aerosmith's Steven Tyler, has been shared 4,436 times, despite Burger King preventing ... with Unruly , ranks ads according to the number of times they have been shared on Facebook, Twitter ...

Taxi app Hailo calls in Surname & Surname for consumer drive

are empty at any time and yet Londoners can still waste hours searching for taxis every day. Hailo s aim ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

. The chart, produced in conjunction with Unruly , ranks ads according to the number of times they have been ... this week All time: 1,649,399 shares 2. Flash mob in the Copenhagen Metro by Makropol 43,769 shares this week All time: 53,366 shares ...

Lucre to lobby for improved child travel safety for BubbleBum

. To support such growth we decided that the time was right for the company to venture into the field of PR ...

Ford launches pan-European 'social influencer' campaign

Ford is using PeerPerks, PeerIndex's social media influence marketing platform, to indentify 1,000 social media users who have influence on topics such as automotives, technology and lifestyle in six European markets. The move marks the first time that Ford has used the marketing platform. Ford ...

Lexus to sponsor City AM awards

City AM, the free financial newspaper, has secured Lexus as the headline sponsor of its annual...recognises those who have helped position The City of London at the centre of the world's financial markets ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

times and has inspired 49 blog posts since it was launched last week. P G's global Olympics ad remains in top position for a second week and was shared a further 299,153 times this week. Following a ... . Its latest ad, starring Aerosmith frontman Steven Tyler, was shared 23,280 times 5,633 more times ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.