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, Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back to the early ...
Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed on Twitter. The signing up of Pitt is thought to mark the first time that the perfume has been promoted by a man. Chanel No 5 was launched by the French designer Coco Chanel in 1922. The new ...
The sponsorship deal is an extension of Dove Men+Care's previous sponsorship of the Welsh Rugby Union's 2011 summer series of matches. No financial details of the deal have been disclosed. The Dove ... t it time for comfortable skin?". The campaign was one of the first in a series of marketing pushes from ...
is often ahead of us. They are developing markets at an accelerated pace. At a time when consumer ...
. The voiceover in the ad says, "We think the time has come to acknowledge [feet] by keeping them fresh and dry. The part of your body that sweats four times as much as your armpits. New Rexona Efficient. The protection ... by the time of publication. At Ponce Buenos Aires, the art director was Nacho Perez De Muro ...
, if it is to repeat the same 'joke' in every ad, then, each time, the creative and the humour has to be better ... references as past ads, but not the memorable creative concept to support it. Time will tell whether young ...
Power left Burger King in January 2011 after four years with the fast-food chain. She was among several senior marketers to leave at the time. In her new role at the cosmetics and beauty company, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ...
Nivea Sun has teamed up for the first time with Disney Junior's hit show 'Jake and the Never Land
-innovated', according to then Sara Lee marketing director, Margaret Jobling, writing in this magazine at the time. A ... to respondents, 10 times more important. What was most desired, Goldin explains, was confidence. 'Women ... had been experiencing 'strong, healthy growth in terms of financials', there was a need to 'accelerate ...
Speaking at last night's (21 March) WACL dinner in London, Pritchard outlined the FMCG giant's strategy to develop "lifelong, one-to-one relationships in real-time with every person in the world" in particular the need to experiment to reach consumers in a new digital and mobile environment. He said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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