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Barclaycard returns to TV for PayTag campaign

the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

-by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked ...

Amex rolls out first SMS-interactive billboard

will suggest ways they can make the most of their time in London. It will also be sent to the user in SMS form ...

MasterCard unveils PayPass digital wallet

community to create new payment technologies using PayPass, which it hopes in time to develop as the app ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

[last year] of Priority Moments, which is changing the way people shop by using location-based, time ... projections are rarely wrong but the timing is almost always wrong. We re normally right about how customer behaviour and technology will change but we re always over-optimistic on the timing. We ve been saying ...

Personal asset lender Borro calls in Three_D for small business drive

of Borro, will head the campaign that will be supported by Lansons Communications, Borro's financial PR ...

MasterCard hands Frank PR Champions League brief

MasterCard has appointed Frank PR to exploit the brand s UEFA Champions League sponsorship. The pan-European brief will see Frank support MasterCard initiatives around the tournament, thought to include a football fan spending report. The financial services giant has previously released a study ...

Under-fire Wonga.com on hunt for agency ahead of consumer drive

The pitch comes at a time when money lenders such as Wonga.com are under investigation by the Office of Fair Trading amid fears that they are preying on those in financial trouble. PRWeek has learned a number of top consumer agencies have already turned down meetings with the number one payday ...

PR bosses retain 2012 optimism, finds Kingston Smith

The accountancy firm surveyed 150 consultancy bosses across a number of marketing disciplines about future financial prospects and found those in PR were most optimistic. PR consultancies were positive about profit levels, with 71 per cent forecasting more profits in 2012 than 2011, and were more bullish ...

Tesco delays banking launch until 2013

with The Times, Higgins said: "Getting in absolutely right at launch is more important than rushing it ...

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